如果一個(ge)企業里的員工表(biao)現(xian)得不夠忠誠(cheng)，首先最應該反思的是老(lao)板(ban)。
很多老總經常抱怨員工對企業不(bu)忠誠(cheng)，卻(que)很少去想員工為(wei)什么不(bu)忠誠(cheng)，因(yin)為(wei)忠誠(cheng)從來都是(shi)雙方面(mian)的，體現的是(shi)老板與員工之(zhi)間的合作狀態。
員工對(dui)企(qi)業(ye)的(de)忠誠(cheng)(cheng)(cheng)度，是(shi)(shi)在(zai)員工與(yu)企(qi)業(ye)共同合(he)作、發展過程(cheng)中逐漸建立起來(lai)的(de)，而不(bu)是(shi)(shi)一(yi)(yi)蹴而就(jiu)的(de)，這種忠誠(cheng)(cheng)(cheng)不(bu)是(shi)(shi)企(qi)業(ye)所(suo)要(yao)求或規定(ding)出來(lai)的(de)，而是(shi)(shi)在(zai)彼此忠誠(cheng)(cheng)(cheng)的(de)基礎上逐漸產生的(de)。在(zai)一(yi)(yi)定(ding)程(cheng)度上看，企(qi)業(ye)的(de)忠誠(cheng)(cheng)(cheng)更應該做(zuo)在(zai)前面，企(qi)業(ye)用自己一(yi)(yi)些忠誠(cheng)(cheng)(cheng)的(de)具體(ti)行為來(lai)贏得員工對(dui)企(qi)業(ye)的(de)忠誠(cheng)(cheng)(cheng)，這才是(shi)(shi)平常所(suo)講(jiang)的(de)提高員工忠誠(cheng)(cheng)(cheng)度的(de)真(zhen)正的(de)內涵。
員(yuan)工(gong)忠誠來自哪(na)里?這是一個很(hen)大的(de)問題(ti)，總結(jie)了以下(xia)幾(ji)點(dian)：
一、來自(zi)企業(ye)的尊(zun)重
在一定程度(du)上說，企(qi)(qi)(qi)(qi)業與員工(gong)(gong)(gong)之(zhi)間是(shi)平等的合作關系，員工(gong)(gong)(gong)尊重企(qi)(qi)(qi)(qi)業，企(qi)(qi)(qi)(qi)業也要尊重員工(gong)(gong)(gong)，這是(shi)現代(dai)企(qi)(qi)(qi)(qi)業管理(li)的基本要求。如果一個企(qi)(qi)(qi)(qi)業尊重員工(gong)(gong)(gong)，時刻把員工(gong)(gong)(gong)作為企(qi)(qi)(qi)(qi)業最(zui)寶貴的財富，那么員工(gong)(gong)(gong)肯定對企(qi)(qi)(qi)(qi)業感恩(en)戴德;否則，如果一個企(qi)(qi)(qi)(qi)業藐視員工(gong)(gong)(gong)，只是(shi)把員工(gong)(gong)(gong)當做賺錢的工(gong)(gong)(gong)具，對員工(gong)(gong)(gong)“視之(zhi)如草芥，棄(qi)之(zhi)如敝履”，那么員工(gong)(gong)(gong)永遠不會有忠誠之(zhi)心。
二、來(lai)自企業的信任(ren)
信任(ren)是員工(gong)(gong)(gong)與企(qi)(qi)(qi)(qi)業建(jian)立(li)合(he)作(zuo)的(de)基(ji)本條件(jian)，也是提高員工(gong)(gong)(gong)對(dui)企(qi)(qi)(qi)(qi)業忠誠度的(de)基(ji)礎。失去了(le)信任(ren)，員工(gong)(gong)(gong)與企(qi)(qi)(qi)(qi)業之(zhi)間(jian)只能算是貌合(he)神離，甚至(zhi)根本就無法走(zou)到一起合(he)作(zuo)。這種信任(ren)不僅體現在對(dui)老員工(gong)(gong)(gong)，對(dui)新員工(gong)(gong)(gong)尤其重要，甚至(zhi)試用期(qi)間(jian)的(de)員工(gong)(gong)(gong)也要給予基(ji)本信任(ren)，這種信任(ren)與否，往(wang)往(wang)影響到員工(gong)(gong)(gong)個(ge)體和企(qi)(qi)(qi)(qi)業團隊對(dui)企(qi)(qi)(qi)(qi)業的(de)忠誠度。
三(san)、來自企業的關(guan)愛
員(yuan)(yuan)(yuan)工(gong)(gong)與(yu)企(qi)業之間，并非是赤裸裸的(de)(de)利益關(guan)系(xi)，而是應該有更(geng)豐富(fu)多彩的(de)(de)內容(rong)，諸如企(qi)業對員(yuan)(yuan)(yuan)工(gong)(gong)一如既往(wang)的(de)(de)關(guan)心、支持(chi)、幫(bang)助(zhu)等，這(zhe)些都會使員(yuan)(yuan)(yuan)工(gong)(gong)從(cong)感(gan)動(dong)到(dao)感(gan)恩(en)。企(qi)業從(cong)工(gong)(gong)作上(shang)的(de)(de)支持(chi)、生活上(shang)的(de)(de)關(guan)心到(dao)對家(jia)庭的(de)(de)幫(bang)助(zhu)，以致有時候對員(yuan)(yuan)(yuan)工(gong)(gong)錯誤或(huo)過失的(de)(de)人性化處(chu)理(li)，這(zhe)一些細(xi)微的(de)(de)關(guan)懷更(geng)能俘獲員(yuan)(yuan)(yuan)工(gong)(gong)的(de)(de)“忠誠(cheng)”。
四、來(lai)自(zi)企業(ye)的信譽
企(qi)業(ye)的(de)(de)信(xin)譽對員(yuan)(yuan)工(gong)的(de)(de)影響相當重(zhong)要(yao)(yao)，良(liang)好(hao)的(de)(de)信(xin)譽會(hui)讓(rang)員(yuan)(yuan)工(gong)相信(xin)企(qi)業(ye)、依(yi)靠企(qi)業(ye)、獻身企(qi)業(ye)。說(shuo)到信(xin)譽，最起碼的(de)(de)一點就是講誠信(xin)，要(yao)(yao)一諾千金，要(yao)(yao)說(shuo)到做到，首先要(yao)(yao)及時兌現員(yuan)(yuan)工(gong)的(de)(de)待遇(yu)，在(zai)不違規的(de)(de)情況(kuang)下，絕對不能任意克扣員(yuan)(yuan)工(gong)的(de)(de)待遇(yu)。偶(ou)遇(yu)資(zi)金困難拖欠待遇(yu)，也(ye)要(yao)(yao)開誠布公，跟員(yuan)(yuan)工(gong)充(chong)分溝通，贏得員(yuan)(yuan)工(gong)的(de)(de)諒解，并說(shuo)明確切的(de)(de)兌現時間。關(guan)于信(xin)譽，還有一點也(ye)很(hen)重(zhong)要(yao)(yao)，就是企(qi)業(ye)在(zai)業(ye)界和社會(hui)上評價，這些都(dou)關(guan)乎員(yuan)(yuan)工(gong)對企(qi)業(ye)的(de)(de)認同與否(fou)、忠誠與否(fou)。
五、來自企業的(de)重用
每(mei)個(ge)員工(gong)都(dou)希望(wang)自己(ji)在(zai)企(qi)(qi)業(ye)里是個(ge)“人(ren)物(wu)”，他們總(zong)(zong)渴望(wang)自己(ji)能夠(gou)人(ren)盡(jin)其才(cai)(cai)、才(cai)(cai)盡(jin)其用，總(zong)(zong)想通過自己(ji)的努(nu)力，在(zai)企(qi)(qi)業(ye)里有所作為、出人(ren)頭地(di)。大概每(mei)個(ge)員工(gong)從(cong)內心(xin)里都(dou)希望(wang)得到(dao)企(qi)(qi)業(ye)的充分認可，他們希望(wang)自己(ji)被(bei)安排到(dao)合(he)適的部門和(he)崗位上，以便發揮自己(ji)的專長和(he)才(cai)(cai)智，更希望(wang)自己(ji)能夠(gou)得到(dao)企(qi)(qi)業(ye)和(he)總(zong)(zong)裁的賞識(shi)和(he)重視。在(zai)企(qi)(qi)業(ye)里，員工(gong)得到(dao)了重用，就會(hui)萌(meng)生(sheng)感恩之心(xin)，才(cai)(cai)會(hui)忠(zhong)于(yu)職守，忠(zhong)于(yu)企(qi)(qi)業(ye)。
六、來自(zi)企(qi)業的(de)待(dai)遇
優厚的(de)(de)待(dai)遇(yu)(yu)是(shi)吸引(yin)員工(gong)的(de)(de)磁(ci)鐵(tie)，也是(shi)員工(gong)安(an)身立命的(de)(de)前提。這些待(dai)遇(yu)(yu)包括基本(ben)工(gong)資(zi)、獎勵、提成(cheng)、補助、股份、房補、車補、保險、福(fu)利等(deng)等(deng)，優厚的(de)(de)待(dai)遇(yu)(yu)才能使員工(gong)“既(ji)來之，則安(an)之”，將全部精(jing)力(li)投放到(dao)本(ben)職工(gong)作當中，心(xin)無旁(pang)騖，積(ji)極主動，發(fa)揮潛力(li)，一心(xin)一意將本(ben)職工(gong)作做到(dao)最好。
七、來自(zi)老總（領導）的(de)魅力
有(you)(you)魅(mei)力(li)的(de)(de)老總(zong)（領(ling)導及管理者），總(zong)是能夠(gou)凝聚(ju)員(yuan)工(gong)，提高士氣，帶(dai)(dai)領(ling)員(yuan)工(gong)攻城略地，克敵制勝，在(zai)激烈的(de)(de)市場(chang)競爭之中(zhong)屢建(jian)功(gong)勛、成就大業。有(you)(you)魅(mei)力(li)的(de)(de)老總(zong)，會(hui)使員(yuan)工(gong)感覺有(you)(you)奔頭、有(you)(you)希望，起到員(yuan)工(gong)激勵的(de)(de)作用，哪怕(pa)是面對困難也無(wu)所畏(wei)懼，因為員(yuan)工(gong)堅信困難只是暫時的(de)(de)，老總(zong)一(yi)定(ding)有(you)(you)辦法帶(dai)(dai)領(ling)員(yuan)工(gong)戰勝困難、奪取勝利!員(yuan)工(gong)總(zong)會(hui)敬畏(wei)有(you)(you)魅(mei)力(li)的(de)(de)老總(zong)，也會(hui)忠誠魅(mei)力(li)老總(zong)所領(ling)導的(de)(de)企(qi)業。
八、來自企業(ye)的理解
士為知(zhi)己者死，在企(qi)(qi)(qi)業(ye)里(li)亦是(shi)如此，一個企(qi)(qi)(qi)業(ye)如果能(neng)夠真(zhen)正(zheng)理解員(yuan)工(gong)(gong)(gong)(gong)(gong)，理解員(yuan)工(gong)(gong)(gong)(gong)(gong)所(suo)(suo)(suo)想、所(suo)(suo)(suo)說、所(suo)(suo)(suo)做(zuo)、所(suo)(suo)(suo)需(xu)，尤其(qi)要(yao)理解員(yuan)工(gong)(gong)(gong)(gong)(gong)面(mian)臨的(de)苦(ku)衷、困(kun)難(nan)，并能(neng)與之充分(fen)溝通，然后(hou)協調或幫(bang)助員(yuan)工(gong)(gong)(gong)(gong)(gong)解決困(kun)惑，那么員(yuan)工(gong)(gong)(gong)(gong)(gong)將會把企(qi)(qi)(qi)業(ye)當做(zuo)“知(zhi)己”。特(te)別需(xu)要(yao)注(zhu)意的(de)是(shi)：企(qi)(qi)(qi)業(ye)千萬不(bu)能(neng)在員(yuan)工(gong)(gong)(gong)(gong)(gong)“失敗”時，將員(yuan)工(gong)(gong)(gong)(gong)(gong)貶低得(de)一文不(bu)值，而是(shi)要(yao)伸手拉(la)員(yuan)工(gong)(gong)(gong)(gong)(gong)一把，幫(bang)員(yuan)工(gong)(gong)(gong)(gong)(gong)分(fen)析(xi)得(de)失，找出原(yuan)因，鼓勵員(yuan)工(gong)(gong)(gong)(gong)(gong)士氣，使員(yuan)工(gong)(gong)(gong)(gong)(gong)走出困(kun)境邁向成功。企(qi)(qi)(qi)業(ye)理解員(yuan)工(gong)(gong)(gong)(gong)(gong)，真(zhen)正(zheng)懂得(de)員(yuan)工(gong)(gong)(gong)(gong)(gong)的(de)心，員(yuan)工(gong)(gong)(gong)(gong)(gong)自然會忠于(yu)企(qi)(qi)(qi)業(ye)。
忠誠是(shi)我們中(zhong)華民族的傳統美德，自古(gu)以(yi)來人(ren)與人(ren)之(zhi)間就有“以(yi)心(xin)換心(xin)”的說(shuo)法，在(zai)現(xian)在(zai)的企(qi)業里也是(shi)如此，如果企(qi)業對員工真心(xin)以(yi)誠相待，員工肯(ken)定(ding)會用忠誠之(zhi)心(xin)來回(hui)報企(qi)業。
