說到零度(du)果(guo)坊，估計好(hao)多人都(dou)不知道這個(ge)品(pin)(pin)牌(pai)，覺得很陌生。其(qi)實零度(du)果(guo)坊是(shi)德清(qing)嘉雋飲品(pin)(pin)有限公司旗(qi)下的產品(pin)(pin)，此前(qian)推(tui)出過近日NFC果(guo)汁知名品(pin)(pin)牌(pai)零度(du)果(guo)坊推(tui)出了新品(pin)(pin)牌(pai)果(guo)汁布局旺季(ji)市場。
據(ju)了(le)解，零(ling)(ling)(ling)(ling)度(du)(du)果(guo)(guo)坊(fang)(fang)(fang)這(zhe)(zhe)次推出(chu)新品(pin)(pin)早(zao)橙(cheng)(cheng)(cheng)(cheng)(cheng)好NFC鮮(xian)榨(zha)橙(cheng)(cheng)(cheng)(cheng)(cheng)汁(zhi)，是(shi)零(ling)(ling)(ling)(ling)度(du)(du)果(guo)(guo)坊(fang)(fang)(fang)繼(ji)母品(pin)(pin)牌(pai)“零(ling)(ling)(ling)(ling)度(du)(du)果(guo)(guo)坊(fang)(fang)(fang)”之后推出(chu)的(de)(de)(de)開放性渠(qu)道(dao)NFC果(guo)(guo)汁(zhi)新品(pin)(pin)牌(pai)。早(zao)橙(cheng)(cheng)(cheng)(cheng)(cheng)好NFC鮮(xian)榨(zha)橙(cheng)(cheng)(cheng)(cheng)(cheng)汁(zhi)的(de)(de)(de)不(bu)同之處在于原料和包裝(zhuang)(zhuang)(zhuang)。早(zao)橙(cheng)(cheng)(cheng)(cheng)(cheng)好NFC鮮(xian)榨(zha)橙(cheng)(cheng)(cheng)(cheng)(cheng)汁(zhi)的(de)(de)(de)橙(cheng)(cheng)(cheng)(cheng)(cheng)子(zi)來自巴西，而零(ling)(ling)(ling)(ling)度(du)(du)果(guo)(guo)坊(fang)(fang)(fang)暢銷(xiao)的(de)(de)(de)300ml產(chan)品(pin)(pin)中(zhong)的(de)(de)(de)橙(cheng)(cheng)(cheng)(cheng)(cheng)子(zi)選用(yong)的(de)(de)(de)是(shi)贛(gan)南臍(qi)橙(cheng)(cheng)(cheng)(cheng)(cheng)，在口感(gan)和風味上(shang)這(zhe)(zhe)兩(liang)款(kuan)產(chan)品(pin)(pin)略(lve)有不(bu)同。 早(zao)橙(cheng)(cheng)(cheng)(cheng)(cheng)好NFC鮮(xian)榨(zha)橙(cheng)(cheng)(cheng)(cheng)(cheng)汁(zhi)主要針(zhen)對(dui)的(de)(de)(de)是(shi)早(zao)餐(can)市(shi)場，并將其(qi)定(ding)位為早(zao)餐(can)CP，這(zhe)(zhe)一思(si)路通過品(pin)(pin)牌(pai)名(ming)稱“早(zao)橙(cheng)(cheng)(cheng)(cheng)(cheng)好”就(jiu)可以看出(chu)。早(zao)橙(cheng)(cheng)(cheng)(cheng)(cheng)好NFC鮮(xian)榨(zha)橙(cheng)(cheng)(cheng)(cheng)(cheng)汁(zhi)還有一個(ge)(ge)重(zhong)要賣點就(jiu)是(shi)“萌(meng)”，零(ling)(ling)(ling)(ling)度(du)(du)果(guo)(guo)坊(fang)(fang)(fang)表示，早(zao)橙(cheng)(cheng)(cheng)(cheng)(cheng)好NFC鮮(xian)榨(zha)橙(cheng)(cheng)(cheng)(cheng)(cheng)汁(zhi)是(shi)一款(kuan)非常Q的(de)(de)(de)包裝(zhuang)(zhuang)(zhuang)，他(ta)們將其(qi)定(ding)位“Z代(dai)Q包裝(zhuang)(zhuang)(zhuang)”，主要是(shi)針(zhen)對(dui)顏值控和年(nian)輕群體。 目前，這(zhe)(zhe)款(kuan)早(zao)橙(cheng)(cheng)(cheng)(cheng)(cheng)好NFC鮮(xian)榨(zha)橙(cheng)(cheng)(cheng)(cheng)(cheng)汁(zhi)已(yi)在便利店、商(shang)超、電商(shang)等多(duo)個(ge)(ge)渠(qu)道(dao)上(shang)市(shi)，售價(jia)13元左右(280ml)，同時零(ling)(ling)(ling)(ling)度(du)(du)果(guo)(guo)坊(fang)(fang)(fang)還為產(chan)品(pin)(pin)提(ti)供4個(ge)(ge)一組的(de)(de)(de)售賣形式。據(ju)品(pin)(pin)嘗過產(chan)品(pin)(pin)的(de)(de)(de)消費者表示，產(chan)品(pin)(pin)口感(gan)酸甜適宜(yi)，包裝(zhuang)(zhuang)(zhuang)很可愛，令(ling)人(ren)愛不(bu)釋手(shou)。
本次零度果坊(fang)推出(chu)的(de)(de)(de)這款(kuan)新(xin)品(pin)，無論是(shi)包(bao)裝設(she)計(ji)還是(shi)主打(da)風格上，都透漏出(chu)一(yi)個詞(ci)：可愛。而且采用的(de)(de)(de)軟(ruan)萌(meng)的(de)(de)(de)小(xiao)豬(zhu)作(zuo)為瓶(ping)蓋，更(geng)是(shi)結合(he)了豬(zhu)年的(de)(de)(de)含(han)義。但是(shi)包(bao)裝不(bu)能(neng)代(dai)表(biao)產品(pin)，重要的(de)(de)(de)是(shi)產品(pin)的(de)(de)(de)質量，品(pin)質高加(jia)上精致的(de)(de)(de)包(bao)裝設(she)計(ji)才(cai)能(neng)俘獲(huo)消費者的(de)(de)(de)心(xin)。
