2013年自從江中集團推出養胃產品江中猴(hou)姑餅干(gan)后，得到(dao)消費者的一致認可(ke)。接(jie)下推出(chu)的江中猴(hou)姑飲(yin)料、江中藍枸飲(yin)料和江中杏(xing)百吉飲(yin)料3款(kuan)產品也得到(dao)了市場的好評(ping)。
作為(wei)國內制藥領域知名企(qi)業之(zhi)一，江(jiang)(jiang)(jiang)中(zhong)(zhong)集(ji)團(tuan)生產(chan)的(de)(de)(de)江(jiang)(jiang)(jiang)中(zhong)(zhong)牌(pai)復方(fang)草珊瑚含片(pian)(pian)、江(jiang)(jiang)(jiang)中(zhong)(zhong)牌(pai)健胃消食片(pian)(pian)，以(yi)優異的(de)(de)(de)品(pin)(pin)(pin)質、良好的(de)(de)(de)效果，成(cheng)為(wei)市(shi)場(chang)上(shang)家喻戶曉(xiao)的(de)(de)(de)知名產(chan)品(pin)(pin)(pin)。其中(zhong)(zhong)，江(jiang)(jiang)(jiang)中(zhong)(zhong)牌(pai)健胃消食片(pian)(pian)是(shi)國內首個突破(po)10億元的(de)(de)(de)OTC產(chan)品(pin)(pin)(pin)，連(lian)(lian)續10年成(cheng)為(wei)國內助消化類產(chan)品(pin)(pin)(pin)冠(guan)軍、連(lian)(lian)續7年成(cheng)為(wei)OTC單品(pin)(pin)(pin)銷(xiao)量冠(guan)軍。而江(jiang)(jiang)(jiang)中(zhong)(zhong)集(ji)團(tuan)生產(chan)的(de)(de)(de)參靈草口服液，是(shi)國內高(gao)檔滋補(bu)保(bao)健品(pin)(pin)(pin)之(zhi)一，作為(wei)國禮送(song)給了多(duo)國政要，并為(wei)神十天空對接做出了貢獻(xian)。目前，江(jiang)(jiang)(jiang)中(zhong)(zhong)集(ji)團(tuan)已成(cheng)功打造(zao)出了江(jiang)(jiang)(jiang)中(zhong)(zhong)、初元知名品(pin)(pin)(pin)牌(pai)。
近幾年來，江(jiang)(jiang)中集團積(ji)極落實國家創(chuang)新驅(qu)動發(fa)展戰略，結(jie)合(he)自己(ji)40多年來在(zai)中藥(yao)(yao)科(ke)研和(he)生(sheng)產領(ling)(ling)域積(ji)累(lei)的經(jing)驗(yan)和(he)品牌知(zhi)名度(du)，瞄準食療(liao)(liao)領(ling)(ling)域進行產業延伸(shen)，以(yi)此進一步發(fa)揚光(guang)大中醫藥(yao)(yao)藥(yao)(yao)食同源文化。江(jiang)(jiang)中集團為此專門(men)成立(li)了江(jiang)(jiang)中食療(liao)(liao)科(ke)技有限責任公司，著手食療(liao)(liao)產品的研發(fa)、銷售和(he)運(yun)營，并(bing)于2013年向市場推出(chu)了首個(ge)產品--江(jiang)(jiang)中猴姑餅(bing)干。
全球領(ling)先(xian)管(guan)理(li)咨詢(xun)公(gong)司貝恩公(gong)司與凱度消費者(zhe)指數(shu)在今年6月(yue)發布的《在“新常態”下(xia)贏得中國(guo)購物者(zhe)--2015年中國(guo)購物者(zhe)報告》中指出(chu)，作為餅干(gan)類(lei)中的新品，江中猴(hou)姑餅干(gan)基于(yu)中國(guo)傳統食療理(li)念進(jin)行創(chuang)新，主打(da)健(jian)康和高(gao)端品牌形象(xiang)，2014年，它(ta)從國(guo)際競爭對手手中贏得了近(jin)2%的市場份額(e)。
“2014年，江中(zhong)(zhong)猴(hou)姑餅(bing)干的銷售額達到了8億元。”鐘虹光自豪地說。他(ta)認為，江中(zhong)(zhong)猴(hou)姑餅(bing)干上(shang)市以(yi)來之所以(yi)表現搶(qiang)眼(yan)，原(yuan)因有3:一是(shi)(shi)主打(da)健康牌；二是(shi)(shi)利用(yong)公司雄厚的研(yan)發實(shi)力，在產(chan)品(pin)中(zhong)(zhong)合理使用(yong)既是(shi)(shi)美味食材(cai)又是(shi)(shi)藥品(pin)原(yuan)料的猴(hou)頭菇，使之不僅好吃(chi)，而且還充分發揮(hui)中(zhong)(zhong)國傳統食療(liao)調節和(he)養護身體的作用(yong)；三是(shi)(shi)在選料上(shang)堅(jian)持用(yong)原(yuan)產(chan)地最好、最足量的食材(cai)進(jin)行生(sheng)產(chan)，確保產(chan)品(pin)安全(quan)。
他還強調指出，公司(si)生產的(de)系列飲(yin)料產品，也是遵循這樣的(de)原材料采購和使(shi)用原則的(de)。“否則，我們的(de)產品在(zai)滿足(zu)消費者健康需(xu)求上就要大打(da)折扣。”鐘(zhong)虹光說。
作為(wei)(wei)江西中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫藥(yao)(yao)學(xue)院的(de)一家(jia)(jia)校(xiao)辦(ban)工(gong)(gong)廠，江中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)集(ji)團自成立以(yi)來，就(jiu)把制(zhi)造(zao)(zao)(zao)文(wen)明放(fang)到了重(zhong)(zhong)要位置，并向社(she)會發出(chu)了這樣的(de)呼聲：“不(bu)重(zhong)(zhong)環保(bao)，不(bu)重(zhong)(zhong)生態，沒(mei)(mei)有(you)制(zhi)造(zao)(zao)(zao)文(wen)明；不(bu)重(zhong)(zhong)產(chan)(chan)品質(zhi)量，不(bu)重(zhong)(zhong)誠信，沒(mei)(mei)有(you)制(zhi)造(zao)(zao)(zao)文(wen)明；不(bu)重(zhong)(zhong)研(yan)(yan)(yan)發，不(bu)重(zhong)(zhong)創新(xin)，沒(mei)(mei)有(you)制(zhi)造(zao)(zao)(zao)文(wen)明；不(bu)重(zhong)(zhong)社(she)會責任，不(bu)重(zhong)(zhong)道德，沒(mei)(mei)有(you)制(zhi)造(zao)(zao)(zao)文(wen)明。”正是因為(wei)(wei)秉持這樣的(de)制(zhi)造(zao)(zao)(zao)原則，這些年來江中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)集(ji)團實現了良性發展，知(zhi)名(ming)度和影響力與日(ri)俱增。目前，江中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)集(ji)團有(you)兩個國(guo)家(jia)(jia)工(gong)(gong)程(cheng)(cheng)研(yan)(yan)(yan)究(jiu)(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)：中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)藥(yao)(yao)固體制(zhi)劑制(zhi)造(zao)(zao)(zao)技(ji)(ji)術國(guo)家(jia)(jia)工(gong)(gong)程(cheng)(cheng)研(yan)(yan)(yan)究(jiu)(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)和蛋白質(zhi)藥(yao)(yao)物(wu)國(guo)家(jia)(jia)工(gong)(gong)程(cheng)(cheng)研(yan)(yan)(yan)究(jiu)(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)，為(wei)(wei)其(qi)創新(xin)提供了強有(you)力的(de)支持。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)藥(yao)(yao)固體制(zhi)劑制(zhi)造(zao)(zao)(zao)技(ji)(ji)術國(guo)家(jia)(jia)工(gong)(gong)程(cheng)(cheng)研(yan)(yan)(yan)究(jiu)(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)坐(zuo)落在(zai)(zai)江中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)藥(yao)(yao)谷(gu)，主要是從事新(xin)工(gong)(gong)藝、新(xin)口感的(de)研(yan)(yan)(yan)究(jiu)(jiu)(jiu)，高提純技(ji)(ji)術生產(chan)(chan)的(de)乳白色江中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)牌健胃消食片，就(jiu)是這個中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)的(de)產(chan)(chan)品；蛋白質(zhi)藥(yao)(yao)物(wu)國(guo)家(jia)(jia)工(gong)(gong)程(cheng)(cheng)研(yan)(yan)(yan)究(jiu)(jiu)(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)坐(zuo)落在(zai)(zai)北京中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)關(guan)村，擁有(you)600多名(ming)研(yan)(yan)(yan)究(jiu)(jiu)(jiu)人(ren)員，其(qi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，近400名(ming)是博士。該中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)心(xin)在(zai)(zai)生命科(ke)學(xue)研(yan)(yan)(yan)究(jiu)(jiu)(jiu)領域的(de)研(yan)(yan)(yan)發實力走在(zai)(zai)了世界前沿，已(yi)在(zai)(zai)《自然》、《科(ke)學(xue)》、《細胞》等(deng)全球知(zhi)名(ming)刊物(wu)上(shang)發表文(wen)章15篇，累計獲(huo)得國(guo)家(jia)(jia)發改委6億(yi)元(yuan)的(de)科(ke)學(xue)設施(shi)投資和科(ke)技(ji)(ji)部3億(yi)元(yuan)的(de)科(ke)研(yan)(yan)(yan)經費(fei)。
“我們在(zai)(zai)(zai)用(yong)制藥的(de)標準生產(chan)食(shi)療產(chan)品(pin)(pin)(pin)，相信一定可以(yi)把(ba)這個產(chan)業(ye)做(zuo)(zuo)大做(zuo)(zuo)強(qiang)(qiang)。”鐘虹光充滿信心地說。他(ta)同(tong)時(shi)(shi)針對市(shi)場上(shang)自(zi)去(qu)年以(yi)來出現的(de)有關(guan)質疑江(jiang)中(zhong)猴(hou)姑(gu)餅干宣傳推廣(guang)等(deng)(deng)聲音(yin)說，江(jiang)中(zhong)集(ji)團將(jiang)恪(ke)守(shou)新(xin)《廣(guang)告法(fa)》要求，在(zai)(zai)(zai)食(shi)療產(chan)品(pin)(pin)(pin)宣傳上(shang)本(ben)著誠信、實事求是的(de)原(yuan)則，加(jia)強(qiang)(qiang)創新(xin)，同(tong)時(shi)(shi)進一步履行企業(ye)社會(hui)責(ze)任，在(zai)(zai)(zai)消(xiao)費教育上(shang)下功(gong)夫(fu)，避免誤(wu)導(dao)消(xiao)費者。此(ci)外，江(jiang)中(zhong)集(ji)團對食(shi)療產(chan)品(pin)(pin)(pin)的(de)營銷手段也(ye)將(jiang)不斷變革，今(jin)后將(jiang)注重新(xin)媒體對產(chan)品(pin)(pin)(pin)傳播、品(pin)(pin)(pin)牌美譽(yu)度提升(sheng)和與(yu)消(xiao)費者互動等(deng)(deng)方(fang)面發揮的(de)積極(ji)作用(yong)。在(zai)(zai)(zai)制造上(shang)，目前，以(yi)高(gao)標準委托(tuo)福建、廣(guang)東企業(ye)加(jia)工生產(chan)的(de)食(shi)療產(chan)品(pin)(pin)(pin)，明年年底將(jiang)全部(bu)在(zai)(zai)(zai)公司位于江(jiang)西共青(qing)城(cheng)的(de)生態生產(chan)基(ji)地進行。
