作為達利集團的重點項(xiang)目，樂(le)虎在(zai)(zai)推(tui)廣(guang)力度上(shang)空前猛烈。樂(le)虎在(zai)(zai)遍布(bu)全國(guo)的生(sheng)產(chan)(chan)基(ji)地同(tong)時(shi)生(sheng)產(chan)(chan)、同(tong)步上(shang)市，實現(xian)短(duan)時(shi)間內(nei)將產(chan)(chan)品(pin)(pin)陳列到終(zhong)端貨架上(shang)。集團為樂(le)虎配(pei)備(bei)最(zui)優(you)質的營(ying)(ying)銷(xiao)團隊，充分發(fa)揮(hui)集團多年經(jing)營(ying)(ying)建(jian)立下的成(cheng)熟市場經(jing)驗(yan)和強大渠道(dao)優(you)勢(shi)，在(zai)(zai)上(shang)市之初就(jiu)成(cheng)“撲面”之勢(shi)。在(zai)(zai)終(zhong)端銷(xiao)售上(shang)，樂(le)虎將在(zai)(zai)商品(pin)(pin)陳列、品(pin)(pin)牌生(sheng)動化建(jian)設、產(chan)(chan)品(pin)(pin)體驗(yan)等多方(fang)面力求做(zuo)到引(yin)(yin)人注目，以吸(xi)引(yin)(yin)消費者注意，并完(wan)成(cheng)購買。
結合(he)體育賽事，聯(lian)動體育營銷。樂虎(hu)(hu)與(yu)CBA的(de)(de)強勢合(he)作，為樂虎(hu)(hu)品(pin)牌(pai)注入了運(yun)動基因(yin)，一方(fang)面CBA眾多籃球(qiu)明星助力(li)為樂虎(hu)(hu)造勢；另一方(fang)面，作為年輕(qing)人群普及度(du)(du)極高(gao)的(de)(de)籃球(qiu)運(yun)動，受到(dao)年輕(qing)人群的(de)(de)高(gao)度(du)(du)關注，與(yu)目(mu)標(biao)消(xiao)費群高(gao)度(du)(du)吻合(he)，準(zhun)確、高(gao)效。樂虎(hu)(hu)品(pin)牌(pai)今后還將與(yu)CBA展開(kai)更多形式的(de)(de)合(he)作，并圍繞(rao)籃球(qiu)運(yun)動展開(kai)一系列的(de)(de)線(xian)上線(xian)下宣傳活動。打造樂虎(hu)(hu)健康(kang)、積(ji)極向上、富有活力(li)的(de)(de)品(pin)牌(pai)形象。
達(da)利(li)(li)(li)集(ji)團1989年(nian)9月創(chuang)(chuang)辦了第(di)一家生(sheng)產廠，開(kai)始了勵志和(he)自(zi)強不息的(de)創(chuang)(chuang)業(ye)歷(li)程，把(ba)企(qi)業(ye)逐(zhu)步做大。1998年(nian)跨出省界，在(zai)成都開(kai)辦第(di)一家分公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)，自(zi)此，達(da)利(li)(li)(li)集(ji)團從歷(li)史(shi)文(wen)化名城泉州出發(fa)，踏(ta)實而又堅(jian)定地(di)(di)(di)向全國邁進(jin)，陸續在(zai)全國各地(di)(di)(di)投資(zi)建(jian)(jian)廠，進(jin)入了發(fa)展的(de)快車道。目前擁有(you)(you)(you)(you)(you)(you)(you)福建(jian)(jian)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)集(ji)團有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、成都達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、濟南(nan)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、湖(hu)北(bei)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、吉林達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、甘肅達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、馬鞍山(shan)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、山(shan)西達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、云南(nan)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、河南(nan)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、廣(guang)東達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、南(nan)昌達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、江蘇(su)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、陜西達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、河北(bei)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、沈陽(yang)達(da)利(li)(li)(li)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、泉州嘉禾食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、惠(hui)安達(da)利(li)(li)(li)包裝(zhuang)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、廈門(men)達(da)利(li)(li)(li)商貿(mao)有(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)等19家公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)、29個(ge)食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)、飲料生(sheng)產基地(di)(di)(di)，總(zong)占地(di)(di)(di)面積7000多(duo)畝，總(zong)建(jian)(jian)筑面積260多(duo)萬平方米，員(yuan)工總(zong)數(shu)（包括(kuo)中(zhong)高(gao)級管理人才、各類(lei)技術人員(yuan)）39000多(duo)名，年(nian)產值超百億，是全國最大的(de)全獨資(zi)民族品(pin)(pin)(pin)牌食(shi)(shi)(shi)(shi)品(pin)(pin)(pin)生(sheng)產龍頭企(qi)業(ye)。
達利(li)集團(tuan)歷來重視(shi)研發創(chuang)新(xin)，采(cai)取自主(zhu)創(chuang)新(xin)和引(yin)進技(ji)術(shu)(shu)相結合的(de)(de)辦(ban)法(fa)引(yin)領潮流(liu)。目(mu)前擁有領先技(ji)術(shu)(shu)的(de)(de)自動化高產(chan)(chan)率的(de)(de)各類產(chan)(chan)品生產(chan)(chan)線(xian)500多(duo)條(tiao)，其(qi)中(zhong)休閑食品生產(chan)(chan)線(xian)400多(duo)條(tiao)、國際標準化PET冷罐(guan)裝飲料生產(chan)(chan)線(xian)、PET熱罐(guan)裝飲料生產(chan)(chan)線(xian)、三片罐(guan)生產(chan)(chan)線(xian)、瓶桶(tong)裝飲用水(shui)生產(chan)(chan)線(xian)計有100多(duo)條(tiao)。
同時，十分注重科研隊伍建設(she)和(he)(he)新產品(pin)(pin)(pin)研發(fa)，成(cheng)立了(le)技(ji)術開發(fa)中心，每年投入(ru)年銷售額的(de)3.5%用(yong)于新產品(pin)(pin)(pin)的(de)開發(fa)以及生產設(she)備的(de)技(ji)術改(gai)造，并與國內(nei)(nei)外(wai)眾多(duo)食品(pin)(pin)(pin)、飲(yin)料(liao)(liao)研發(fa)機(ji)構有(you)著廣泛深入(ru)的(de)合(he)作，形成(cheng)強大(da)的(de)技(ji)術實力，奠(dian)定(ding)了(le)雄厚的(de)行業基礎。正是憑(ping)借(jie)強大(da)的(de)研發(fa)能力和(he)(he)綜合(he)實力，以及卓(zhuo)越的(de)產品(pin)(pin)(pin)品(pin)(pin)(pin)質，確保了(le)每一項新產品(pin)(pin)(pin)都(dou)取得巨(ju)大(da)成(cheng)功。集團(tuan)擁有(you)的(de)“達(da)利園(yuan)(yuan)”糕點類、“好吃(chi)點”餅干類、“可(ke)比克”薯(shu)片類三(san)大(da)品(pin)(pin)(pin)牌500多(duo)個品(pin)(pin)(pin)種產品(pin)(pin)(pin)，已被公認為(wei)休(xiu)閑食品(pin)(pin)(pin)的(de)領導品(pin)(pin)(pin)牌。2007年，集團(tuan)全面(mian)推出“和(he)(he)其(qi)正”涼(liang)茶(cha)、“達(da)利園(yuan)(yuan)-優先乳(ru)”蛋白飲(yin)料(liao)(liao)、“青梅飲(yin)料(liao)(liao)”八大(da)品(pin)(pin)(pin)類、二十多(duo)個品(pin)(pin)(pin)種的(de)飲(yin)料(liao)(liao)產品(pin)(pin)(pin)，品(pin)(pin)(pin)類之(zhi)全、品(pin)(pin)(pin)種之(zhi)多(duo)，在(zai)國內(nei)(nei)飲(yin)料(liao)(liao)界絕無僅有(you)。通過全國6000多(duo)個經銷商(shang)和(he)(he)90000多(duo)個銷售網點暢銷國內(nei)(nei)三(san)十一個省、市(shi)、自治(zhi)區的(de)每個角落，終端(duan)渠道占(zhan)有(you)率超過85%，并出口韓國、日本(ben)、菲律賓、馬(ma)來西亞等國家。穩定(ding)的(de)營(ying)銷網絡(luo)，不僅贏得了(le)市(shi)場，帶(dai)來了(le)效益(yi)，更(geng)獲(huo)得國內(nei)(nei)外(wai)消費(fei)者的(de)青睞和(he)(he)業界的(de)肯定(ding)。
作(zuo)為第十一屆全國人大(da)代表的(de)許(xu)(xu)世輝董事長長期在(zai)企業中倡導“達(da)(da)(da)(da)和(he)諧、利(li)眾生(sheng)”核心(xin)理念，在(zai)企業做大(da)做強的(de)同時，始終牢(lao)記民族企業的(de)社(she)會責任，積極參加各(ge)項慈(ci)善(shan)公益光(guang)彩事業：2003年(nian)捐(juan)資1200萬(wan)元人民幣修建惠(hui)安(an)(an)縣老(lao)年(nian)人活動中心(xin)；2006年(nian)捐(juan)資500萬(wan)元用于甘肅武(wu)威市涼(liang)州區(qu)(qu)教(jiao)育(yu)衛生(sheng)事業；2007年(nian)向第六屆農(nong)運會捐(juan)獻500萬(wan)元；2008年(nian)為四川災區(qu)(qu)捐(juan)贈款(kuan)物1035萬(wan)元，同時出資1.6億元分別成(cheng)立(li)了“泉州市達(da)(da)(da)(da)利(li)慈(ci)善(shan)基(ji)金(jin)(jin)”、“惠(hui)安(an)(an)縣達(da)(da)(da)(da)利(li)慈(ci)善(shan)基(ji)金(jin)(jin)”、“達(da)(da)(da)(da)利(li)集(ji)團許(xu)(xu)世輝武(wu)威教(jiao)育(yu)基(ji)金(jin)(jin)”、“達(da)(da)(da)(da)利(li)集(ji)團許(xu)(xu)世輝德惠(hui)教(jiao)育(yu)基(ji)金(jin)(jin)”、“達(da)(da)(da)(da)利(li)集(ji)團許(xu)(xu)世輝漢川教(jiao)育(yu)基(ji)金(jin)(jin)”；2010年(nian)起(qi)每年(nian)春節出資上千萬(wan)元，慰問(wen)家鄉65歲以(yi)上無(wu)固(gu)定收入的(de)老(lao)年(nian)人；2010年(nian)2、3月間西南旱災及4月玉樹發生(sheng)地震后，在(zai)第一時間向災區(qu)(qu)捐(juan)送(song)食(shi)品和(he)飲料800噸；2011年(nian)元旦成(cheng)立(li)了惠(hui)安(an)(an)縣歷(li)來最大(da)的(de)1個億“達(da)(da)(da)(da)利(li)集(ji)團許(xu)(xu)世輝惠(hui)安(an)(an)教(jiao)育(yu)基(ji)金(jin)(jin)”。目前(qian)累(lei)計各(ge)項慈(ci)善(shan)公益事業捐(juan)贈金(jin)(jin)額達(da)(da)(da)(da)3.3個多億。
雄(xiong)距海(hai)峽西岸，邁向九(jiu)州(zhou)(zhou)方圓。達(da)(da)(da)(da)(da)利(li)(li)(li)集團(tuan)1989年9月(yue)創辦(ban)了(le)第一(yi)家生產(chan)(chan)(chan)廠，開始了(le)勵(li)志和自強不息的(de)創業(ye)歷(li)程，把企(qi)(qi)業(ye)逐步做大。1998年跨出省界，在成都開辦(ban)第一(yi)家分公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)，自此，達(da)(da)(da)(da)(da)利(li)(li)(li)集團(tuan)從歷(li)史文化(hua)名城泉州(zhou)(zhou)出發，踏實而又堅定地向全國(guo)邁進，陸續(xu)在全國(guo)各地投(tou)資建(jian)廠，進入(ru)了(le)發展的(de)快車道。目前擁(yong)有(you)(you)(you)、成都達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、濟南達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、湖北達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、吉(ji)林(lin)達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、甘肅達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、馬鞍山(shan)(shan)達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、山(shan)(shan)西達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、云南達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、河(he)南達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、廣東達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、南昌(chang)達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、江(jiang)蘇達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、陜西達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、河(he)北達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、沈陽(yang)達(da)(da)(da)(da)(da)利(li)(li)(li)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、泉州(zhou)(zhou)嘉禾(he)食(shi)品(pin)(pin)(pin)(pin)有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、惠安達(da)(da)(da)(da)(da)利(li)(li)(li)包(bao)裝有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、廈門達(da)(da)(da)(da)(da)利(li)(li)(li)商貿有(you)(you)(you)限(xian)(xian)(xian)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)等19家公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)、29個(ge)食(shi)品(pin)(pin)(pin)(pin)、飲料生產(chan)(chan)(chan)基地，總(zong)占地面(mian)積7000多畝(mu)，總(zong)建(jian)筑(zhu)面(mian)積260多萬平方米，員(yuan)工總(zong)數(shu)（包(bao)括中(zhong)高級管理人(ren)才、 各類技術人(ren)員(yuan)）39000多名，年產(chan)(chan)(chan)值超百(bai)億(yi)，是全國(guo)最大的(de)全獨資民族品(pin)(pin)(pin)(pin)牌(pai)食(shi)品(pin)(pin)(pin)(pin)生產(chan)(chan)(chan)龍頭企(qi)(qi)業(ye)。
以創(chuang)新(xin)(xin)引領(ling)潮流，以務實(shi)(shi)實(shi)(shi)現發展。達(da)利(li)集團(tuan)歷來(lai)重(zhong)(zhong)視(shi)研(yan)(yan)(yan)(yan)發創(chuang)新(xin)(xin)，采(cai)取(qu)自主創(chuang)新(xin)(xin)和(he)(he)(he)引進技(ji)(ji)術(shu)相結合的(de)(de)辦法引領(ling)潮流。目(mu)前擁有(you)領(ling)先技(ji)(ji)術(shu)的(de)(de)自動化高產(chan)(chan)(chan)率的(de)(de)各類產(chan)(chan)(chan)品(pin)(pin)(pin)生產(chan)(chan)(chan)線(xian)500多(duo)條，其中休(xiu)(xiu)閑食(shi)品(pin)(pin)(pin)生產(chan)(chan)(chan)線(xian)400多(duo)條、國(guo)際標準化PET冷罐裝飲(yin)料(liao)生產(chan)(chan)(chan)線(xian)、PET熱罐裝飲(yin)料(liao)生產(chan)(chan)(chan)線(xian)、三片罐生產(chan)(chan)(chan)線(xian)、瓶桶裝飲(yin)用水(shui)生產(chan)(chan)(chan)線(xian)計有(you)100多(duo)條。同時，十(shi)分注重(zhong)(zhong)科研(yan)(yan)(yan)(yan)隊(dui)伍建設和(he)(he)(he)新(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)研(yan)(yan)(yan)(yan)發，成(cheng)立了(le)技(ji)(ji)術(shu)開發中心，每(mei)年(nian)投(tou)入年(nian)銷(xiao)售(shou)額的(de)(de)3.5%用于新(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)的(de)(de)開發以及生產(chan)(chan)(chan)設備的(de)(de)技(ji)(ji)術(shu)改造，并(bing)與國(guo)內(nei)(nei)外眾多(duo)食(shi)品(pin)(pin)(pin)、飲(yin)料(liao)研(yan)(yan)(yan)(yan)發機構(gou)有(you)著廣(guang)泛深入的(de)(de)合作(zuo)，形成(cheng)強大(da)(da)的(de)(de)技(ji)(ji)術(shu)實(shi)(shi)力，奠定了(le)雄厚的(de)(de)行業(ye)基礎(chu)。正是(shi)憑借強大(da)(da)的(de)(de)研(yan)(yan)(yan)(yan)發能(neng)力和(he)(he)(he)綜合實(shi)(shi)力，以及卓越的(de)(de)產(chan)(chan)(chan)品(pin)(pin)(pin)品(pin)(pin)(pin)質(zhi)，確保了(le)每(mei)一項新(xin)(xin)產(chan)(chan)(chan)品(pin)(pin)(pin)都(dou)取(qu)得巨(ju)大(da)(da)成(cheng)功。集團(tuan)擁有(you)的(de)(de)“達(da)利(li)園(yuan)”糕點類、“好吃點”餅干類、“可比克”薯片類三大(da)(da)品(pin)(pin)(pin)牌500多(duo)個品(pin)(pin)(pin)種產(chan)(chan)(chan)品(pin)(pin)(pin)，已被(bei)公認為休(xiu)(xiu)閑食(shi)品(pin)(pin)(pin)的(de)(de)領(ling)導(dao)品(pin)(pin)(pin)牌。2007年(nian)，集團(tuan)全面推出(chu)“和(he)(he)(he)其正”涼茶、“優先乳”蛋白(bai)飲(yin)料(liao)、“青梅綠茶”八大(da)(da)品(pin)(pin)(pin)類、二十(shi)多(duo)個品(pin)(pin)(pin)種的(de)(de)飲(yin)料(liao)產(chan)(chan)(chan)品(pin)(pin)(pin)，品(pin)(pin)(pin)類之全、品(pin)(pin)(pin)種之多(duo)，在(zai)國(guo)內(nei)(nei)飲(yin)料(liao)界絕無僅有(you)。通過全國(guo)6000多(duo)個經(jing)銷(xiao)商和(he)(he)(he)90000多(duo)個銷(xiao)售(shou)網(wang)點暢銷(xiao)國(guo)內(nei)(nei)三十(shi)一個省(sheng)、市、自治區的(de)(de)每(mei)個角(jiao)落，終端渠道占有(you)率超過85%,并(bing)出(chu)口韓國(guo)、日(ri)本、菲律賓(bin)、馬來(lai)西(xi)亞等(deng)國(guo)家。穩定的(de)(de)營銷(xiao)網(wang)絡，不僅贏得了(le)市場(chang)，帶來(lai)了(le)效益，更獲得國(guo)內(nei)(nei)外消費者的(de)(de)青睞(lai)和(he)(he)(he)業(ye)界的(de)(de)肯定。
風雨歷程廿一載，輝煌業(ye)(ye)績鑄豐碑。達利(li)(li)集團(tuan)旗下的“達利(li)(li)園”、“好吃點”、“可比克(ke)”已成為市場上家喻戶曉的三(san)大品(pin)牌(pai)，達利(li)(li)在走品(pin)牌(pai)創(chuang)新(xin)和建(jian)設的道路(lu)上創(chuang)造出一塊(kuai)又一塊(kuai)豐碑：“達利(li)(li)園”派、“達利(li)(li)”餅干雙(shuang)雙(shuang)獲(huo)得(de)“中國(guo)(guo)(guo)名牌(pai)產品(pin)”稱(cheng)號，是福建(jian)省(sheng)唯一一家多產品(pin)獲(huo)此稱(cheng)號的企業(ye)(ye)；“達利(li)(li)”圖形商(shang)標為中國(guo)(guo)(guo)馳(chi)名商(shang)標；被國(guo)(guo)(guo)家統計(ji)局(ju)授(shou)(shou)予(yu)“中國(guo)(guo)(guo)食(shi)品(pin)行(xing)(xing)業(ye)(ye)餅干行(xing)(xing)業(ye)(ye)十強企業(ye)(ye)”;首次并連續被中國(guo)(guo)(guo)食(shi)品(pin)工業(ye)(ye)協會授(shou)(shou)予(yu)“全國(guo)(guo)(guo)食(shi)品(pin)工業(ye)(ye)優(you)秀龍頭(tou)食(shi)品(pin)企業(ye)(ye)”;“達利(li)(li)”品(pin)牌(pai)榮獲(huo)福建(jian)省(sheng)委、省(sheng)政府授(shou)(shou)予(yu)的“福建(jian)改革開放三(san)十年最具影響(xiang)力、貢獻(xian)力品(pin)牌(pai)”,被省(sheng)政府授(shou)(shou)予(yu)“福建(jian)省(sheng)品(pin)牌(pai)農業(ye)(ye)企業(ye)(ye)金獎”.
民族品(pin)牌企業，勇擔(dan)社(she)(she)會(hui)責(ze)任(ren)(ren)。作為(wei)第(di)十(shi)一(yi)屆全國人(ren)大(da)代(dai)表的(de)許(xu)世(shi)(shi)(shi)輝(hui)(hui)(hui)(hui)董(dong)(dong)事長(chang)長(chang)期在企業中(zhong)(zhong)(zhong)倡(chang)導“達(da)(da)(da)和諧(xie)、利眾生(sheng)”核心理念(nian)，在企業做大(da)做強(qiang)的(de)同時，始終(zhong)牢記(ji)民族企業的(de)社(she)(she)會(hui)責(ze)任(ren)(ren)，積極參加各項慈善公益(yi)光(guang)彩(cai)事業：2003年(nian)(nian)捐(juan)資(zi)1200萬元(yuan)人(ren)民幣修建(jian)(jian)(jian)惠(hui)安縣(xian)(xian)老(lao)(lao)年(nian)(nian)人(ren)活動中(zhong)(zhong)(zhong)心；2006年(nian)(nian)捐(juan)資(zi)500萬元(yuan)用于甘(gan)肅武威(wei)市(shi)涼州(zhou)區教(jiao)育(yu)衛生(sheng)事業；2007年(nian)(nian)向(xiang)第(di)六屆農(nong)運(yun)會(hui)捐(juan)獻(xian)(xian)500萬元(yuan)；2008年(nian)(nian)為(wei)四川災區捐(juan)贈(zeng)款物1035萬元(yuan)，同時出資(zi)1.6億(yi)元(yuan)分別成立(li)了(le)“泉州(zhou)市(shi)達(da)(da)(da)利慈善基金(jin)”、“惠(hui)安縣(xian)(xian)達(da)(da)(da)利慈善基金(jin)”、“達(da)(da)(da)利集(ji)團許(xu)世(shi)(shi)(shi)輝(hui)(hui)(hui)(hui)武威(wei)教(jiao)育(yu)基金(jin)”、“達(da)(da)(da)利集(ji)團許(xu)世(shi)(shi)(shi)輝(hui)(hui)(hui)(hui)德惠(hui)教(jiao)育(yu)基金(jin)”、“達(da)(da)(da)利集(ji)團許(xu)世(shi)(shi)(shi)輝(hui)(hui)(hui)(hui)漢川教(jiao)育(yu)基金(jin)”;2010年(nian)(nian)起每(mei)年(nian)(nian)春節出資(zi)上千萬元(yuan)，慰問家(jia)鄉65歲(sui)以上無固定收(shou)入的(de)老(lao)(lao)年(nian)(nian)人(ren)；2010年(nian)(nian)2、3月(yue)間西(xi)南(nan)旱災及(ji)4月(yue)玉樹(shu)發生(sheng)地震后(hou)，在第(di)一(yi)時間向(xiang)災區捐(juan)送食品(pin)和飲料800噸(dun)；2011年(nian)(nian)元(yuan)旦成立(li)了(le)惠(hui)安縣(xian)(xian)歷(li)來最(zui)大(da)的(de)1個(ge)億(yi)“達(da)(da)(da)利集(ji)團許(xu)世(shi)(shi)(shi)輝(hui)(hui)(hui)(hui)惠(hui)安教(jiao)育(yu)基金(jin)”.目前累計(ji)各項慈善公益(yi)事業捐(juan)贈(zeng)金(jin)額達(da)(da)(da)3.3個(ge)多億(yi)。許(xu)世(shi)(shi)(shi)輝(hui)(hui)(hui)(hui)董(dong)(dong)事長(chang)的(de)厚德善舉輝(hui)(hui)(hui)(hui)映了(le)達(da)(da)(da)利集(ji)團敦厚的(de)責(ze)任(ren)(ren)和品(pin)牌形象，為(wei)民族企業家(jia)盡好社(she)(she)會(hui)責(ze)任(ren)(ren)樹(shu)立(li)了(le)楷模，有口皆碑(bei)：2008年(nian)(nian)，在中(zhong)(zhong)(zhong)華個(ge)人(ren)慈善排行(xing)榜(bang)中(zhong)(zhong)(zhong)，許(xu)世(shi)(shi)(shi)輝(hui)(hui)(hui)(hui)董(dong)(dong)事長(chang)排名第(di)10位，被國家(jia)民政部授予“中(zhong)(zhong)(zhong)華慈善獎(jiang)(jiang)----特別貢(gong)獻(xian)(xian)獎(jiang)(jiang)”;2009年(nian)(nian)7月(yue)被中(zhong)(zhong)(zhong)華慈善總會(hui)授予“中(zhong)(zhong)(zhong)華慈善突出貢(gong)獻(xian)(xian)人(ren)物獎(jiang)(jiang)”;2010年(nian)(nian)5月(yue)被福建(jian)(jian)(jian)省人(ren)民政府授予“福建(jian)(jian)(jian)省非公有制(zhi)經濟人(ren)士捐(juan)贈(zeng)公益(yi)事業突出貢(gong)獻(xian)(xian)獎(jiang)(jiang)”;2010年(nian)(nian)8月(yue)榮登中(zhong)(zhong)(zhong)央文明辦主(zhu)辦的(de)孝老(lao)(lao)愛親“中(zhong)(zhong)(zhong)國好人(ren)榜(bang)”.
