如(ru)今品牌(pai)(pai)的(de)(de)(de)魄力(li)(li)非常的(de)(de)(de)大，品牌(pai)(pai)農(nong)(nong)業(ye)是(shi)現代(dai)(dai)農(nong)(nong)業(ye)的(de)(de)(de)顯著(zhu)標志(zhi)。發(fa)展(zhan)品牌(pai)(pai)農(nong)(nong)業(ye)既是(shi)實(shi)現農(nong)(nong)業(ye)現代(dai)(dai)化的(de)(de)(de)重(zhong)要(yao)(yao)任務(wu)(wu)，也是(shi)提升農(nong)(nong)業(ye)市場競爭力(li)(li)和綜合(he)效益(yi)的(de)(de)(de)重(zhong)要(yao)(yao)途徑。近年來，章丘不(bu)斷適應(ying)城鄉居民消(xiao)費需求變化，把發(fa)展(zhan)品牌(pai)(pai)農(nong)(nong)業(ye)作為(wei)建設現代(dai)(dai)農(nong)(nong)業(ye)的(de)(de)(de)重(zhong)要(yao)(yao)突破口和著(zhu)力(li)(li)點，著(zhu)力(li)(li)構筑特色產業(ye)、質量安全、推介營(ying)銷、公共服務(wu)(wu)四大體系，推動(dong)品牌(pai)(pai)農(nong)(nong)業(ye)發(fa)展(zhan),取得(de)了良(liang)好效果。
挖(wa)掘與(yu)培(pei)植并重(zhong)(zhong)，打造特色鮮明的(de)(de)(de)(de)產(chan)業(ye)體系。實(shi)施(shi)“挖(wa)掘、引(yin)進(jin)(jin)(jin)、提(ti)升”戰略，基本(ben)形成(cheng)章丘大蔥、奶(nai)牛、精品(pin)(pin)瓜菜、林果、水(shui)產(chan)養(yang)殖、優(you)質糧食(shi)等十(shi)大主導產(chan)業(ye)，構建起與(yu)市場需求相適應(ying)的(de)(de)(de)(de)特色產(chan)業(ye)體系。一(yi)是注(zhu)(zhu)重(zhong)(zhong)抓好(hao)歷(li)史名優(you)農產(chan)品(pin)(pin)的(de)(de)(de)(de)挖(wa)掘，做(zuo)到以特取(qu)勝。對百脈(mo)泉景區下游(you)明水(shui)香(xiang)稻、白(bai)蓮(lian)藕等優(you)良種質資源實(shi)施(shi)搶救性開發，重(zhong)(zhong)現(xian)稻菽飄香(xiang)、接(jie)天(tian)蓮(lian)葉的(de)(de)(de)(de)美景；將品(pin)(pin)種提(ti)純復壯與(yu)挖(wa)掘“原(yuan)汁(zhi)原(yuan)味”的(de)(de)(de)(de)傳統栽培(pei)管理(li)工藝相結合(he)，保持(chi)章丘大蔥“高(gao)、大、脆、白(bai)、甜(tian)”的(de)(de)(de)(de)特質；打好(hao)“龍山文(wen)化”品(pin)(pin)牌(pai)，對龍山貢米進(jin)(jin)(jin)行品(pin)(pin)種改良、品(pin)(pin)牌(pai)整合(he)，賦予(yu)其文(wen)化內涵。二是注(zhu)(zhu)重(zhong)(zhong)抓好(hao)引(yin)進(jin)(jin)(jin)與(yu)嫁(jia)接(jie)，培(pei)育優(you)勢(shi)農產(chan)品(pin)(pin)。引(yin)進(jin)(jin)(jin)栽培(pei)5000畝(mu)早熟嘎拉蘋果，引(yin)進(jin)(jin)(jin)元(yuan)豐(feng)、香(xiang)玲等多(duo)個(ge)薄殼(ke)核桃良種和(he)嫁(jia)接(jie)、豐(feng)產(chan)技術，形成(cheng)了(le)以曹范鎮為(wei)(wei)主栽區的(de)(de)(de)(de)2萬畝(mu)薄殼(ke)核桃基地。三是注(zhu)(zhu)重(zhong)(zhong)對效益較高(gao)的(de)(de)(de)(de)產(chan)業(ye)擴規模、提(ti)檔次。作(zuo)為(wei)(wei)全省個(ge)引(yin)進(jin)(jin)(jin)奶(nai)牛的(de)(de)(de)(de)縣(xian)市，做(zuo)大奶(nai)牛養(yang)殖產(chan)業(ye)，規模從初的(de)(de)(de)(de)400頭增加到3.15萬頭。
治標(biao)與固本相(xiang)結合，健全(quan)(quan)(quan)(quan)(quan)(quan)完善質量安全(quan)(quan)(quan)(quan)(quan)(quan)保(bao)(bao)障體(ti)系(xi)。按照(zhao)“生(sheng)態、綠(lv)色(se)、安全(quan)(quan)(quan)(quan)(quan)(quan)”的要(yao)求，全(quan)(quan)(quan)(quan)(quan)(quan)力提升(sheng)農產(chan)(chan)(chan)(chan)品(pin)安全(quan)(quan)(quan)(quan)(quan)(quan)質量水平(ping)。一是全(quan)(quan)(quan)(quan)(quan)(quan)面推進標(biao)準(zhun)(zhun)(zhun)化(hua)生(sheng)產(chan)(chan)(chan)(chan)。制定32項農產(chan)(chan)(chan)(chan)品(pin)生(sheng)產(chan)(chan)(chan)(chan)經(jing)營標(biao)準(zhun)(zhun)(zhun)和操(cao)作規程(cheng)，基(ji)本實現對主要(yao)農產(chan)(chan)(chan)(chan)品(pin)的全(quan)(quan)(quan)(quan)(quan)(quan)覆(fu)蓋。加快(kuai)標(biao)準(zhun)(zhun)(zhun)化(hua)生(sheng)產(chan)(chan)(chan)(chan)標(biao)準(zhun)(zhun)(zhun)、規程(cheng)的推廣(guang)普(pu)及(ji)，22處基(ji)地(di)通過(guo)無公害產(chan)(chan)(chan)(chan)地(di)認(ren)證，標(biao)準(zhun)(zhun)(zhun)化(hua)畜禽(qin)養(yang)殖小區(qu)達(da)到(dao)500多個(ge)。二(er)是切實強化(hua)技(ji)術(shu)支撐(cheng)。在全(quan)(quan)(quan)(quan)(quan)(quan)國(guo)率先建(jian)起覆(fu)蓋全(quan)(quan)(quan)(quan)(quan)(quan)市(shi)的農作物病蟲(chong)害基(ji)層測(ce)(ce)報體(ti)系(xi)，建(jian)立與標(biao)準(zhun)(zhun)(zhun)化(hua)生(sheng)產(chan)(chan)(chan)(chan)相(xiang)匹配的科技(ji)支撐(cheng)體(ti)系(xi)，組織科技(ji)入戶工(gong)程(cheng)，重(zhong)點推廣(guang)頻振(zhen)燈殺蟲(chong)、性誘劑、防(fang)蟲(chong)網、色(se)板等物理(li)和生(sheng)物殺蟲(chong)技(ji)術(shu)，基(ji)本實現了農產(chan)(chan)(chan)(chan)品(pin)的清(qing)潔化(hua)生(sheng)產(chan)(chan)(chan)(chan)。三是全(quan)(quan)(quan)(quan)(quan)(quan)面實行全(quan)(quan)(quan)(quan)(quan)(quan)方位、長效化(hua)監(jian)管(guan)。形成“以(yi)市(shi)級監(jian)測(ce)(ce)中心為龍頭，標(biao)準(zhun)(zhun)(zhun)化(hua)農業(ye)基(ji)地(di)、農產(chan)(chan)(chan)(chan)品(pin)加工(gong)企業(ye)、批(pi)發市(shi)場、超市(shi)快(kuai)速監(jian)測(ce)(ce)點為基(ji)礎”的農產(chan)(chan)(chan)(chan)品(pin)質量檢(jian)測(ce)(ce)體(ti)系(xi)；全(quan)(quan)(quan)(quan)(quan)(quan)面推行“環境有監(jian)測(ce)(ce)、操(cao)作有規程(cheng)、生(sheng)產(chan)(chan)(chan)(chan)有記錄、產(chan)(chan)(chan)(chan)品(pin)有檢(jian)驗(yan)、上市(shi)有標(biao)識”的全(quan)(quan)(quan)(quan)(quan)(quan)程(cheng)質量控制模式，確保(bao)(bao)農產(chan)(chan)(chan)(chan)品(pin)從田頭到(dao)餐桌的安全(quan)(quan)(quan)(quan)(quan)(quan)對接(jie)。
打造品(pin)(pin)(pin)牌(pai)(pai)與提升(sheng)工(gong)作(zuo)(zuo)相結合(he)(he)，構建便捷高效(xiao)的公共服務(wu)體系(xi)。堅持圍繞品(pin)(pin)(pin)牌(pai)(pai)農(nong)業(ye)發(fa)(fa)展(zhan)抓(zhua)工(gong)作(zuo)(zuo)提升(sheng)，以(yi)(yi)工(gong)作(zuo)(zuo)提升(sheng)促品(pin)(pin)(pin)牌(pai)(pai)農(nong)業(ye)發(fa)(fa)展(zhan)，找準(zhun)切入點(dian)(dian)和突破口，樹立(li)起高效(xiao)率部門、服務(wu)型政(zheng)府的良好形(xing)象。一是(shi)抓(zhua)品(pin)(pin)(pin)牌(pai)(pai)注(zhu)冊認(ren)證(zheng)(zheng)服務(wu)。對龍(long)頭企(qi)(qi)(qi)業(ye)、合(he)(he)作(zuo)(zuo)社(she)(she)及個體農(nong)戶(hu)注(zhu)冊商(shang)標、認(ren)證(zheng)(zheng)“三(san)品(pin)(pin)(pin)”、爭創名優(you)品(pin)(pin)(pin)牌(pai)(pai)進行扶持，對農(nong)產品(pin)(pin)(pin)推(tui)介(jie)營銷(xiao)(xiao)工(gong)作(zuo)(zuo)位(wei)列年度前10名的農(nong)業(ye)品(pin)(pin)(pin)牌(pai)(pai)經營主(zhu)體（龍(long)頭企(qi)(qi)(qi)業(ye)或(huo)合(he)(he)作(zuo)(zuo)社(she)(she)）實行以(yi)(yi)獎代補(bu)。二是(shi)抓(zhua)保(bao)真農(nong)業(ye)投(tou)入品(pin)(pin)(pin)供(gong)(gong)應。以(yi)(yi)供(gong)(gong)銷(xiao)(xiao)系(xi)統(tong)(tong)營業(ye)網點(dian)(dian)為基礎，以(yi)(yi)社(she)(she)會化(hua)銷(xiao)(xiao)售單位(wei)為補(bu)充，搭建保(bao)真農(nong)資統(tong)(tong)購統(tong)(tong)銷(xiao)(xiao)物(wu)流配送平臺。三(san)是(shi)抓(zhua)新型市場(chang)主(zhu)體的培育(yu)。發(fa)(fa)展(zhan)120多家(jia)農(nong)業(ye)龍(long)頭企(qi)(qi)(qi)業(ye)、286個合(he)(he)作(zuo)(zuo)社(she)(she)和46處產地市場(chang)，發(fa)(fa)展(zhan)種(zhong)養和營銷(xiao)(xiao)大戶(hu)4000多個，成(cheng)為發(fa)(fa)展(zhan)品(pin)(pin)(pin)牌(pai)(pai)農(nong)業(ye)的主(zhu)力軍。四是(shi)抓(zhua)保(bao)護支撐體系(xi)建設。建立(li)國家(jia)有(you)害生物(wu)測報防治體系(xi)和濟(ji)南(nan)市無(wu)規定(ding)動物(wu)疫(yi)病區，抓(zhua)好禽流感(gan)等動植物(wu)重(zhong)大疫(yi)病防控，優(you)化(hua)生態(tai)環(huan)境(jing)。
外(wai)拓與(yu)(yu)內銷相結合(he)，全(quan)方位(wei)構(gou)建(jian)貨流(liu)(liu)其暢的(de)(de)營銷體(ti)系(xi)(xi)。一是強勢(shi)宣傳推介，進(jin)軍(jun)國內外(wai)高端市(shi)場(chang)。積極參與(yu)(yu)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)爭(zheng)創(chuang)活(huo)(huo)動，取(qu)(qu)得進(jin)入(ru)高端市(shi)場(chang)的(de)(de)“通(tong)行(xing)證”。“章(zhang)(zhang)(zhang)丘大(da)蔥(cong)(cong)”品(pin)(pin)(pin)牌(pai)相繼取(qu)(qu)得“世界地(di)理標志”、“中國原產(chan)(chan)(chan)地(di)”和“中國馳(chi)名商標”認證；“萬新”牌(pai)富(fu)硒大(da)蔥(cong)(cong)被評(ping)(ping)為(wei)“中國名優農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)”和“山東省農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)”，“城(cheng)子崖”牌(pai)龍山小米被認定為(wei)“山東省農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)”。“繡惠”牌(pai)章(zhang)(zhang)(zhang)丘大(da)蔥(cong)(cong)、“墨泉”牌(pai)明水香米成(cheng)為(wei)“泉城(cheng)市(shi)民喜愛的(de)(de)十(shi)佳特色(se)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)”。組織了六屆“章(zhang)(zhang)(zhang)丘大(da)蔥(cong)(cong)狀(zhuang)元”評(ping)(ping)選(xuan)活(huo)(huo)動，連(lian)續(xu)多(duo)(duo)年參展國內著名農(nong)(nong)(nong)交會(hui)，多(duo)(duo)渠道、多(duo)(duo)形式宣傳章(zhang)(zhang)(zhang)丘農(nong)(nong)(nong)業。二是參與(yu)(yu)農(nong)(nong)(nong)超對(dui)接，擴大(da)省城(cheng)市(shi)場(chang)份額。引導和扶持龍頭企業、專業合(he)作社(she)對(dui)接大(da)城(cheng)市(shi)超市(shi)，與(yu)(yu)省和濟南的(de)(de)機(ji)關企事業單位(wei)“聯姻”，實行(xing)綠(lv)色(se)、有機(ji)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)直供。“華寶”牌(pai)系(xi)(xi)列(lie)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)、“辛豐”牌(pai)嘎(ga)拉蘋果等(deng)無公(gong)害(hai)、綠(lv)色(se)和有機(ji)食品(pin)(pin)(pin)打入(ru)濟南大(da)潤發、銀座等(deng)大(da)超市(shi)。三是牽手“萬村(cun)千(qian)鄉”，搞活(huo)(huo)市(shi)內流(liu)(liu)通(tong)。按照“南北易(yi)貨、東西交流(liu)(liu)”的(de)(de)運作思(si)路，依托供銷社(she)和近千(qian)個農(nong)(nong)(nong)村(cun)超市(shi)、農(nong)(nong)(nong)家(jia)店(dian)，促進(jin)品(pin)(pin)(pin)牌(pai)農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)在(zai)本市(shi)城(cheng)鄉范圍內的(de)(de)廣泛流(liu)(liu)通(tong)，全(quan)面搶占市(shi)內市(shi)場(chang)。
