：是(shi)一家以壇紫(zi)(zi)菜(cai)生(sheng)產為主(zhu)，集養殖、研發、制造、銷(xiao)售(shou)、品(pin)牌推廣為一體的大(da)型農(nong)產品(pin)深(shen)加(jia)工(gong)企(qi)(qi)業(ye)(ye)。注冊資金1000萬(wan)元人民幣，總部(bu)位于福建晉江市(shi)(shi)安平工(gong)業(ye)(ye)綜(zong)合開發區，占(zhan)地(di)面(mian)積 2萬(wan)多平方米，主(zhu)要生(sheng)產紫(zi)(zi)菜(cai)、海(hai)(hai)苔(tai)等休(xiu)閑食品(pin)。目前(qian)公司(si)擁有(you)壇紫(zi)(zi)菜(cai)深(shen)加(jia)工(gong)生(sheng)產線5條，日(ri)生(sheng)產干紫(zi)(zi)菜(cai)2噸(dun)以上，年(nian)產值(zhi)超(chao)(chao)過1.5億元。上交稅(shui)收290多萬(wan)元。2009年(nian)公司(si)在(zai)(zai)漳(zhang)州市(shi)(shi)漳(zhang)浦(pu)縣六鰲鎮(zhen)成立分公司(si)（漳(zhang)浦(pu)龍鑫(xin)食品(pin)有(you)限(xian)公司(si)），并在(zai)(zai)漳(zhang)浦(pu)縣擁有(you)海(hai)(hai)域(yu)養殖基地(di)，海(hai)(hai)域(yu)權使用面(mian)積超(chao)(chao)過300公頃（4500畝）。2009年(nian)度獲晉江市(shi)(shi)農(nong)業(ye)(ye)產業(ye)(ye)化市(shi)(shi)級(ji)龍頭企(qi)(qi)業(ye)(ye)稱(cheng)號、2010年(nian)獲泉州市(shi)(shi)2010-2012年(nian)度農(nong)業(ye)(ye)產業(ye)(ye)化市(shi)(shi)級(ji)重點龍頭企(qi)(qi)業(ye)(ye)榮譽稱(cheng)號。

一、堅持科(ke)技興企、打造(zao)優勢特色產(chan)業

公(gong)(gong)司(si)始終堅持“科學(xue)技(ji)(ji)(ji)(ji)(ji)術(shu)(shu)是第一(yi)(yi)生(sheng)產(chan)(chan)(chan)(chan)力” 的(de)(de)(de)發展理念(nian)：一(yi)(yi)是注重(zhong)設(she)(she)(she)(she)備(bei)(bei)更新，主(zhu)動對(dui)接國際世界領先設(she)(she)(she)(she)備(bei)(bei)。在全(quan)省(sheng)率(lv)先引進(jin)日(ri)本全(quan)自動紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)生(sheng)產(chan)(chan)(chan)(chan)設(she)(she)(she)(she)備(bei)(bei)——紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)調(diao)味(wei)(wei)生(sheng)產(chan)(chan)(chan)(chan)線(xian)。該(gai)生(sheng)產(chan)(chan)(chan)(chan)線(xian)集一(yi)(yi)次(ci)加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)、二(er)次(ci)加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)為一(yi)(yi)體(ti)，采用隧(sui)道式(shi)(shi)流水線(xian)生(sheng)產(chan)(chan)(chan)(chan)作業(ye)，使(shi)紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)快(kuai)速烘干、調(diao)味(wei)(wei)、再干，一(yi)(yi)次(ci)性完成(cheng)極(ji)大的(de)(de)(de)提(ti)高了工(gong)(gong)(gong)作效(xiao)率(lv)，既省(sheng)時省(sheng)力，又比(bi)一(yi)(yi)般紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)設(she)(she)(she)(she)備(bei)(bei)節能(neng)約30%以上；由于該(gai)設(she)(she)(she)(she)備(bei)(bei)加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)耗時短，能(neng)最大化保存紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)原藻的(de)(de)(de)鮮度(du)。因此我(wo)們(men)調(diao)味(wei)(wei)出的(de)(de)(de)即食紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)口(kou)(kou)(kou)感(gan)比(bi)國內(nei)(nei)同行(xing)業(ye)生(sheng)產(chan)(chan)(chan)(chan)的(de)(de)(de)調(diao)味(wei)(wei)紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)口(kou)(kou)(kou)感(gan)更鮮、更香、更脆；該(gai)設(she)(she)(she)(she)備(bei)(bei)還能(neng)調(diao)出時尚的(de)(de)(de)日(ri)式(shi)(shi)口(kou)(kou)(kou)味(wei)(wei)、韓(han)(han)式(shi)(shi)椒鹽味(wei)(wei)等日(ri)韓(han)(han)風味(wei)(wei)紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)。二(er)是注重(zhong)科研攻關投入(ru)，公(gong)(gong)司(si)先后聘請(qing)調(diao)味(wei)(wei)技(ji)(ji)(ji)(ji)(ji)師5名，高級職稱的(de)(de)(de)技(ji)(ji)(ji)(ji)(ji)術(shu)(shu)和(he)(he)管理人(ren)員(yuan)30名。2009年我(wo)司(si)與福(fu)建省(sheng)廈門市海洋(yang)漁(yu)(yu)業(ye)水產(chan)(chan)(chan)(chan)研究(jiu)所簽訂合作意向書，聘請(qing)海洋(yang)漁(yu)(yu)業(ye)廳高級技(ji)(ji)(ji)(ji)(ji)術(shu)(shu)顧問，專題研究(jiu)紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)產(chan)(chan)(chan)(chan)品(pin)加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)創新技(ji)(ji)(ji)(ji)(ji)術(shu)(shu)。并針對(dui)以往(wang)壇紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)的(de)(de)(de)養(yang)殖和(he)(he)加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)依靠手工(gong)(gong)(gong)操作、勞動強度(du)大、效(xiao)率(lv)低、品(pin)質差（表(biao)面粗糙、無光澤度(du)、孔洞多）等弊端以及無法滿(man)足國內(nei)(nei)外(wai)高層次(ci)需(xu)求的(de)(de)(de)現狀(zhuang)，公(gong)(gong)司(si)特花重(zhong)金聘請(qing)專業(ye)技(ji)(ji)(ji)(ji)(ji)術(shu)(shu)人(ren)員(yuan)通過改良壇紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)的(de)(de)(de)養(yang)殖品(pin)種(zhong)——黑狀(zhuang)體(ti)養(yang)殖（黑狀(zhuang)體(ti)壇紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)葉寬、幼嫩、質感(gan)細(xi)膩柔(rou)軟，加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)后的(de)(de)(de)紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)密度(du)好，顏色(se)烏黑發亮），提(ti)高了壇紫(zi)(zi)菜(cai)(cai)(cai)(cai)(cai)的(de)(de)(de)品(pin)質，使(shi)之達到(dao)出口(kou)(kou)(kou)韓(han)(han)國、日(ri)本、東南亞國家(jia)的(de)(de)(de)標(biao)準。同時公(gong)(gong)司(si)不(bu)定期地邀請(qing)食品(pin)行(xing)業(ye)協會專家(jia)、大專院校教(jiao)授到(dao)公(gong)(gong)司(si)現場交流產(chan)(chan)(chan)(chan)品(pin)加(jia)(jia)(jia)(jia)工(gong)(gong)(gong)技(ji)(ji)(ji)(ji)(ji)術(shu)(shu)，逐(zhu)步形成(cheng)了內(nei)(nei)有(you)研發核心(xin)、外(wai)有(you)專家(jia)指(zhi)導的(de)(de)(de)技(ji)(ji)(ji)(ji)(ji)術(shu)(shu)保障(zhang)體(ti)系。

二、堅(jian)持質(zhi)量立企，科研(yan)推進、品(pin)牌市場雙翼齊(qi)飛(fei)

公(gong)(gong)司始(shi)終把產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)質(zhi)量(liang)擺在首(shou)位，視質(zhi)量(liang)為(wei)(wei)企(qi)業的(de)生命，不(bu)斷從(cong)(cong)各(ge)(ge)方面支持和(he)完善技(ji)術、質(zhi)量(liang)保(bao)障。公(gong)(gong)司先后通過ISO9001-2000質(zhi)量(liang)管(guan)理體系認證，HACCP管(guan)理體系認證，2008年(nian)喜獲第十屆中(zhong)國(guo)國(guo)際調味(wei)品(pin)(pin)(pin)(pin)(pin)博(bo)覽會(hui)金獎榮譽稱號， 2010年(nian)被(bei)中(zhong)國(guo)食(shi)品(pin)(pin)(pin)(pin)(pin)安全(quan)(quan)(quan)年(nian)會(hui)評(ping)為(wei)(wei)“2010年(nian)度食(shi)品(pin)(pin)(pin)(pin)(pin)安全(quan)(quan)(quan)示范單位”，全(quan)(quan)(quan)國(guo)食(shi)品(pin)(pin)(pin)(pin)(pin)工業科技(ji)進(jin)步優秀獎企(qi)業獎，福建(jian)省(sheng)高新技(ji)術企(qi)業。“農(nong)(nong)(nong)亨(heng)(heng)”海苔被(bei)福建(jian)省(sheng)政府評(ping)為(wei)(wei)“福建(jian)省(sheng)著名商(shang)標(biao)(biao)”、泉州知名商(shang)標(biao)(biao)。正(zheng)在申請評(ping)審中(zhong)的(de)有：福建(jian)省(sheng)名牌農(nong)(nong)(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)、中(zhong)國(guo)綠色食(shi)品(pin)(pin)(pin)(pin)(pin)。為(wei)(wei)保(bao)證和(he)提高產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)質(zhi)量(liang)，公(gong)(gong)司堅(jian)持從(cong)(cong)原(yuan)材料、產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)生產(chan)(chan)(chan)、銷(xiao)售(shou)服務等過程(cheng)都(dou)按質(zhi)量(liang)管(guan)理標(biao)(biao)準嚴(yan)格執(zhi)行。優質(zhi)的(de)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)贏(ying)得了廣大(da)(da)經銷(xiao)商(shang)和(he)消費者(zhe)的(de)信賴，使“農(nong)(nong)(nong)亨(heng)(heng)”“歡(huan)樂(le)(le)禧禧”品(pin)(pin)(pin)(pin)(pin)牌更具影(ying)響力。2010年(nian)年(nian)初公(gong)(gong)司領導(dao)做出重大(da)(da)經營轉變決策(ce)：統一思想，決定從(cong)(cong)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)的(de)經營轉向(xiang)產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)牌經營，堅(jian)持探索(suo)現代經營理念(nian)，通過品(pin)(pin)(pin)(pin)(pin)牌運作，擴大(da)(da)銷(xiao)售(shou)、生產(chan)(chan)(chan)規模，帶動(dong)內部(bu)管(guan)理機(ji)制(zhi)、營銷(xiao)體系的(de)完善，促進(jin)各(ge)(ge)項產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)的(de)優化。目前，公(gong)(gong)司產(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)銷(xiao)售(shou)網絡已覆蓋全(quan)(quan)(quan)國(guo)各(ge)(ge)省(sheng)，主打(da)商(shang)標(biao)(biao)“農(nong)(nong)(nong)亨(heng)(heng)”“歡(huan)樂(le)(le)禧禧” 與全(quan)(quan)(quan)國(guo)著名的(de)大(da)(da)型商(shang)超市場如：沃爾瑪(ma)，家樂(le)(le)福，好又多，永輝等建(jian)立常年(nian)合作伙伴關(guan)系。

三、堅持龍頭(tou)帶動、促進農企互惠互利

公(gong)(gong)司(si)(si)加工(gong)(gong)產(chan)(chan)品主要(yao)以壇紫(zi)菜為(wei)原料。為(wei)確(que)保原料供應(ying)穩定、提供優(you)質(zhi)可靠的(de)(de)(de)壇紫(zi)菜原藻。2010年(nian)，公(gong)(gong)司(si)(si)在(zai)(zai)福建漳浦建立紫(zi)菜養(yang)(yang)殖(zhi)基地(di)300公(gong)(gong)頃（4500畝）。并(bing)(bing)與(yu)農(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)簽訂合(he)作(zuo)(zuo)(zuo)(zuo)關(guan)系(xi)提供設(she)備、技術(shu)，養(yang)(yang)殖(zhi)培訓。并(bing)(bing)且(qie)堅持(chi)組(zu)織公(gong)(gong)司(si)(si)相關(guan)職能部(bu)門(men)的(de)(de)(de)工(gong)(gong)作(zuo)(zuo)(zuo)(zuo)人(ren)員(yuan)，不定期(qi)深入(ru)到養(yang)(yang)殖(zhi)基地(di)各農(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)進行調(diao)研廣泛聽(ting)取(qu)、交換工(gong)(gong)作(zuo)(zuo)(zuo)(zuo)意見(jian)及(ji)建議(yi)。本著互利互惠的(de)(de)(de)原則簽訂年(nian)度(du)訂單合(he)同。如2010年(nian)公(gong)(gong)司(si)(si)積極同養(yang)(yang)殖(zhi)基地(di)幾百家養(yang)(yang)殖(zhi)戶(hu)(hu)進行第(di)一輪聯結簽約(yue)前磋(cuo)商討論(lun)。座談會(hui)上公(gong)(gong)司(si)(si)與(yu)菜農(nong)(nong)(nong)(nong)(nong)就“如何精誠(cheng)合(he)作(zuo)(zuo)(zuo)(zuo)、加快(kuai)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)產(chan)(chan)業(ye)(ye)化步伐”，“合(he)作(zuo)(zuo)(zuo)(zuo)中(zhong)存在(zai)(zai)的(de)(de)(de)問題”以及(ji)“簽約(yue)合(he)同訂貨(huo)量(liang)”等(deng)議(yi)題進行深入(ru)細(xi)致(zhi)的(de)(de)(de)探討并(bing)(bing)達成(cheng)共識。并(bing)(bing)于2月(yue)15日在(zai)(zai)晉(jin)江安(an)海華達大酒店(dian)舉行第(di)一輪簽約(yue)儀(yi)式，第(di)一輪簽約(yue)為(wei)2010年(nian)3月(yue)1日至2011年(nian)3月(yue)1日，簽約(yue)訂購壇紫(zi)菜400多(duo)噸。2010年(nian)10月(yue)份漳浦養(yang)(yang)殖(zhi)基地(di)受臺風影響紫(zi)菜減產(chan)(chan)，公(gong)(gong)司(si)(si)領導立即組(zu)織相關(guan)管理及(ji)技術(shu)人(ren)員(yuan)主動到基地(di)各農(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)走訪，積極指導、幫助農(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)恢復、生(sheng)產(chan)(chan)自(zi)救工(gong)(gong)作(zuo)(zuo)(zuo)(zuo)。贏得農(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)的(de)(de)(de)支持(chi)，保證了基地(di)和農(nong)(nong)(nong)(nong)(nong)戶(hu)(hu)的(de)(de)(de)積極性，體現了公(gong)(gong)司(si)(si)與(yu)基地(di)攜手合(he)作(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)真誠(cheng)。同時，公(gong)(gong)司(si)(si)還為(wei)周邊同行業(ye)(ye)廠商長(chang)期(qi)提供海苔原料，如：親(qin)口奇、美味強、珍之味、三(san)源(yuan)(yuan)食品等(deng)企業(ye)(ye)。有效開發(fa)了當地(di)資(zi)源(yuan)(yuan)優(you)勢，使農(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品產(chan)(chan)業(ye)(ye)得到有效延伸。

目前公(gong)司(si)(si)的紫菜(cai)深加工(gong)帶動(dong)近300戶農戶養殖(zhi)，每(mei)年為(wei)養殖(zhi)戶增加純收入(ru)5萬元(yuan)以(yi)上。此外，公(gong)司(si)(si)發(fa)展還相(xiang)應帶動(dong)了印(yin)刷、包裝、運輸等(deng)相(xiang)關產業(ye)的發(fa)展，公(gong)司(si)(si)安排農民就業(ye)每(mei)年達200人以(yi)上（其(qi)中：本省工(gong)人占55%左右、外省工(gong)人占45%左右）僅2010年公(gong)司(si)(si)支付的勞(lao)動(dong)力工(gong)資高達600萬元(yuan)以(yi)上。

公(gong)司(si)(si)(si)同(tong)基地(di)(di)進行(xing)訂單聯結后，在實際運(yun)作中始終堅(jian)持“誠(cheng)信(xin)服(fu)務、互利雙贏”。公(gong)司(si)(si)(si)特(te)別(bie)規定(ding)從驗(yan)收壇(tan)紫(zi)菜基地(di)(di)發來的(de)(de)紫(zi)菜到付清(qing)每批貨(huo)款時，一律給予(yu)簡化(hua)手續。公(gong)司(si)(si)(si)采購部、品(pin)(pin)管(guan)部、倉庫、財(cai)務部在驗(yan)收購進材料時，必須(xu)先驗(yan)收紫(zi)菜，先保證付清(qing)紫(zi)菜款，付貨(huo)款時，財(cai)務直(zhi)接(jie)將每筆貨(huo)款匯到農戶(hu)的(de)(de)銀(yin)行(xing)存折賬號上，使農戶(hu)能及時取款投入生(sheng)產(chan)。同(tong)時，公(gong)司(si)(si)(si)不定(ding)期(qi)地(di)(di)組織(zhi)農業行(xing)政管(guan)理部門共同(tong)到基地(di)(di)走訪，進行(xing)科學養(yang)殖技術(shu)指(zhi)導，并結合食品(pin)(pin)行(xing)業的(de)(de)衛生(sheng)、質量、安全上的(de)(de)政策、法規、標準等(deng)方面進行(xing)宣傳，使基地(di)(di)建設逐步地(di)(di)進入規模(mo)化(hua)、標準化(hua)。

綜合以(yi)上論述，可以(yi)看出(chu)我司是一家銷(xiao)售面(mian)廣(guang)、發展潛力(li)強勁、輻射(she)帶動力(li)強、市場前(qian)景廣(guang)闊、具(ju)有明顯的(de)示(shi)范帶動作用綜合性農業企業。