是從事農(nong)產(chan)(chan)品(pin)、中(zhong)(zhong)(zhong)草藥材等種(zhong)(zhong)植、加(jia)工(gong)、銷(xiao)售,集(ji)科研、推廣(guang)(guang)(guang)、商(shang)貿、服務于(yu)一體的綜合型農(nong)業(ye)(ye)(ye)龍(long)(long)頭企(qi)業(ye)(ye)(ye)。公(gong)(gong)(gong)司(si)(si)(si)創(chuang)建于(yu)1991年,屬下有(you)(you)(you)(you)陽(yang)春(chun)(chun)市(shi)綠(lv)(lv)業(ye)(ye)(ye)保健(jian)食品(pin)有(you)(you)(you)(you)限(xian)公(gong)(gong)(gong)司(si)(si)(si)、陽(yang)春(chun)(chun)市(shi)綠(lv)(lv)業(ye)(ye)(ye)動物保健(jian)品(pin)有(you)(you)(you)(you)限(xian)公(gong)(gong)(gong)司(si)(si)(si)、陽(yang)春(chun)(chun)市(shi)綠(lv)(lv)業(ye)(ye)(ye)春(chun)(chun)砂(sha)(sha)仁連鎖銷(xiao)售有(you)(you)(you)(you)限(xian)公(gong)(gong)(gong)司(si)(si)(si)、陽(yang)春(chun)(chun)市(shi)綠(lv)(lv)業(ye)(ye)(ye)斑斕廣(guang)(guang)(guang)告傳媒有(you)(you)(you)(you)限(xian)公(gong)(gong)(gong)司(si)(si)(si)、南藥種(zhong)(zhong)植基地、陽(yang)春(chun)(chun)市(shi)農(nong)聯經(jing)濟專(zhuan)業(ye)(ye)(ye)合作社、綠(lv)(lv)業(ye)(ye)(ye)土特產(chan)(chan)購銷(xiao)中(zhong)(zhong)(zhong)心(xin)(xin)、陽(yang)春(chun)(chun)市(shi)農(nong)聯畜牧發展有(you)(you)(you)(you)公(gong)(gong)(gong)司(si)(si)(si)、陽(yang)春(chun)(chun)市(shi)綠(lv)(lv)業(ye)(ye)(ye)投資(zi)發展有(you)(you)(you)(you)公(gong)(gong)(gong)司(si)(si)(si)、信(xin)宜市(shi)綠(lv)(lv)業(ye)(ye)(ye)食品(pin)有(you)(you)(you)(you)限(xian)公(gong)(gong)(gong)司(si)(si)(si)。現(xian)屬國(guo)(guo)家扶貧龍(long)(long)頭企(qi)業(ye)(ye)(ye)、廣(guang)(guang)(guang)東(dong)省(sheng)(sheng)農(nong)業(ye)(ye)(ye)扶貧龍(long)(long)頭企(qi)業(ye)(ye)(ye)、廣(guang)(guang)(guang)東(dong)省(sheng)(sheng)連續十三年重合同守信(xin)用企(qi)業(ye)(ye)(ye),組建有(you)(you)(you)(you)廣(guang)(guang)(guang)東(dong)省(sheng)(sheng)農(nong)業(ye)(ye)(ye)科技創(chuang)新中(zhong)(zhong)(zhong)心(xin)(xin)、廣(guang)(guang)(guang)東(dong)省(sheng)(sheng)春(chun)(chun)砂(sha)(sha)仁工(gong)程(cheng)技術研究開發中(zhong)(zhong)(zhong)心(xin)(xin),通過AAA級“標(biao)(biao)準(zhun)化良好行(xing)為(wei)企(qi)業(ye)(ye)(ye)確認(ren)(ren)審查。通過了HACCP認(ren)(ren)證(zheng)、ISO9001:2008認(ren)(ren)證(zheng)、QS質量安(an)全認(ren)(ren)證(zheng)、GMP認(ren)(ren)證(zheng),”綠(lv)(lv)業(ye)(ye)(ye)“、”春(chun)(chun)砂(sha)(sha)“商(shang)標(biao)(biao)被(bei)評(ping)定為(wei)廣(guang)(guang)(guang)東(dong)省(sheng)(sheng)著名商(shang)標(biao)(biao),”蜜餞黃皮“”桂圓寶“”春(chun)(chun)砂(sha)(sha)仁干果“產(chan)(chan)品(pin)被(bei)評(ping)為(wei)廣(guang)(guang)(guang)東(dong)省(sheng)(sheng)名牌產(chan)(chan)品(pin);”春(chun)(chun)砂(sha)(sha)醋(cu)“、”黃皮醋(cu)“是廣(guang)(guang)(guang)大消費(fei)者認(ren)(ren)同的好評(ping)產(chan)(chan)品(pin)。南藥科普示(shi)范基地被(bei)中(zhong)(zhong)(zhong)國(guo)(guo)科協、財(cai)政(zheng)部評(ping)為(wei)”科普惠農(nong)興村“農(nong)村科普示(shi)范基地。
-----經營策略
2007年,集(ji)團公(gong)司(si)確定”綠(lv)業中(zhong)國(guo)(guo)“的(de)(de)(de)(de)經(jing)營策略(經(jing)營中(zhong)國(guo)(guo)各(ge)地(di)(di)(di)(di)土特(te)(te)(te)產(chan)(chan)(chan)(chan)(chan));綠(lv)業中(zhong)國(guo)(guo)由三(san)個系(xi)(xi)統組成;一、建(jian)立(li)研發(fa)系(xi)(xi)統,整合集(ji)團公(gong)司(si)科(ke)研中(zhong)心及(ji)合作(zuo)高校的(de)(de)(de)(de)資源(yuan),利用(yong)(yong)各(ge)地(di)(di)(di)(di)高校、研究院所的(de)(de)(de)(de)科(ke)研力量(liang),以全(quan)國(guo)(guo)各(ge)地(di)(di)(di)(di)有功能特(te)(te)(te)色(se)的(de)(de)(de)(de)農(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)作(zuo)為原料(liao),從原材料(liao)種植到(dao)產(chan)(chan)(chan)(chan)(chan)品(pin)開發(fa)及(ji)功能挖掘著手,不斷開發(fa)不同形(xing)式的(de)(de)(de)(de)具有各(ge)地(di)(di)(di)(di)地(di)(di)(di)(di)方(fang)(fang)特(te)(te)(te)色(se)的(de)(de)(de)(de)功能食(shi)(shi)品(pin)。二(er)、建(jian)立(li)生(sheng)產(chan)(chan)(chan)(chan)(chan)系(xi)(xi)統,生(sheng)產(chan)(chan)(chan)(chan)(chan)系(xi)(xi)統是負(fu)責(ze)各(ge)地(di)(di)(di)(di)具有保健功能土特(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)的(de)(de)(de)(de)深加工,采用(yong)(yong)以制藥的(de)(de)(de)(de)態度生(sheng)產(chan)(chan)(chan)(chan)(chan)食(shi)(shi)品(pin)的(de)(de)(de)(de)理(li)念,將(jiang)生(sheng)產(chan)(chan)(chan)(chan)(chan)企業辦到(dao)全(quan)國(guo)(guo)各(ge)地(di)(di)(di)(di)有條件的(de)(de)(de)(de)地(di)(di)(di)(di)方(fang)(fang)去,生(sheng)產(chan)(chan)(chan)(chan)(chan)出(chu)當地(di)(di)(di)(di)的(de)(de)(de)(de)地(di)(di)(di)(di)方(fang)(fang)特(te)(te)(te)產(chan)(chan)(chan)(chan)(chan),在當地(di)(di)(di)(di)形(xing)成土特(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)的(de)(de)(de)(de)生(sheng)產(chan)(chan)(chan)(chan)(chan)中(zhong)心。三(san)、建(jian)立(li)營銷系(xi)(xi)統,建(jian)立(li)健全(quan)產(chan)(chan)(chan)(chan)(chan)品(pin)營銷體系(xi)(xi),負(fu)責(ze)各(ge)地(di)(di)(di)(di)深加工的(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)銷售,在全(quan)國(guo)(guo)各(ge)地(di)(di)(di)(di)組建(jian)營銷網絡,開辦全(quan)國(guo)(guo)連鎖特(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)營銷體系(xi)(xi),并且與時俱進,在網絡平臺鋪設電子商務(wu)系(xi)(xi)統。爭取(qu)在全(quan)國(guo)(guo)各(ge)地(di)(di)(di)(di)的(de)(de)(de)(de)縣以上城(cheng)市成立(li)綠(lv)業特(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)旗艦店,通過培育顧客,傳播綠(lv)業食(shi)(shi)療健康、養(yang)生(sheng)知識及(ji)綠(lv)業企業文化。形(xing)成中(zhong)國(guo)(guo)特(te)(te)(te)產(chan)(chan)(chan)(chan)(chan)沃爾瑪。
綠業中國(guo)的(de)研(yan)(yan)發、生產、銷(xiao)售(shou)三個系統(tong)(tong)(tong)(tong)(tong)(tong)獨立運作(zuo),研(yan)(yan)發系統(tong)(tong)(tong)(tong)(tong)(tong)的(de)科研(yan)(yan)成果(guo)或生產技術(shu)轉賣(mai)給生產系統(tong)(tong)(tong)(tong)(tong)(tong),生產系統(tong)(tong)(tong)(tong)(tong)(tong)生產出來的(de)產品由(you)銷(xiao)售(shou)系統(tong)(tong)(tong)(tong)(tong)(tong)進行營(ying)銷(xiao)。目前”綠業中國(guo)“的(de)三個系統(tong)(tong)(tong)(tong)(tong)(tong)已開始(shi)分步(bu)實(shi)施(shi)搭建。
-----經營(ying)管(guan)理(li)
集團(tuan)公司(si)采用(yong)”集體決(jue)策、團(tuan)隊管(guan)理(li)、全員參與“的(de)管(guan)理(li)模(mo)式,全面實(shi)行”制(zhi)度化(hua)、規范(fan)化(hua)、數字化(hua)、標準(zhun)化(hua)、劇本化(hua)“管(guan)理(li),把(ba)HACCP、ISO9001:2008、QS、GMP等認證(zheng)體系的(de)原理(li)、精髓與公司(si)的(de)管(guan)理(li)特點、企業文化(hua)進行充分的(de)融合(he),形成了(le)企業自身(shen)的(de)管(guan)理(li)體系及管(guan)理(li)文化(hua)。
公司注重科(ke)技創(chuang)(chuang)新,明(ming)確了(le)通過科(ke)技創(chuang)(chuang)新的途徑(jing)發(fa)展壯大(da)企業(ye)的經(jing)營(ying)(ying)策略,積極營(ying)(ying)造(zao)企業(ye)內部科(ke)技創(chuang)(chuang)新的良好氛(fen)圍,通過公司科(ke)協、科(ke)研中心組織各(ge)部門開展科(ke)技創(chuang)(chuang)新活(huo)動,開發(fa)出一系(xi)列新產(chan)品。春砂仁、黃皮等系(xi)列農(nong)(nong)產(chan)品逐(zhu)步從(cong)簡單加工向精深加工方(fang)向發(fa)展,形(xing)成了(le)一定(ding)的企業(ye)和地(di)方(fang)品牌,促進了(le)地(di)方(fang)特色(se)農(nong)(nong)產(chan)品的發(fa)展,帶動了(le)本(ben)地(di)區及(ji)周邊農(nong)(nong)戶(hu)積極發(fa)展農(nong)(nong)產(chan)品及(ji)南(nan)藥(yao)種(zhong)植,推動了(le)地(di)方(fang)經(jing)濟發(fa)展。
公司以長遠(yuan)發展(zhan)為目標(biao),注重引入及培養人才,堅持”只要你擁有(you)一(yi)分的(de)(de)熱情(qing),我(wo)就給您(nin)一(yi)個(ge)舞臺(tai)(tai)“的(de)(de)用人理念,為員工創造學習(xi)提(ti)升的(de)(de)平臺(tai)(tai),營造出輕松(song)的(de)(de)充分舒展(zhan)個(ge)人才能(neng)的(de)(de)氛(fen)圍。多年來,公司培養了一(yi)批既有(you)專業知(zhi)識,又(you)有(you)豐富工作經驗的(de)(de)綜合(he)型(xing)管理人才。
-----科研平臺
集團公司(si)于2000年成(cheng)立科(ke)(ke)研(yan)(yan)中心,目前(qian)已與廣(guang)州市中醫藥(yao)大學、廣(guang)東省(sheng)華南(nan)農(nong)(nong)業(ye)大學、華南(nan)農(nong)(nong)業(ye)科(ke)(ke)學院等(deng)院校建立了長期合(he)(he)作伙伴關(guan)系(xi)。2007年組建廣(guang)東省(sheng)綠(lv)色農(nong)(nong)產(chan)品(pin)創(chuang)新中心,2008 年組建廣(guang)東省(sheng)春砂仁(ren)(ren)工(gong)程技術(shu)研(yan)(yan)究開發(fa)(fa)中心。科(ke)(ke)研(yan)(yan)中心與多個高校和科(ke)(ke)研(yan)(yan)院所(suo)進(jin)(jin)行(xing)產(chan)學研(yan)(yan)合(he)(he)作,通過技術(shu)研(yan)(yan)發(fa)(fa),進(jin)(jin)行(xing)農(nong)(nong)產(chan)品(pin)深加工(gong),形成(cheng)了以春砂仁(ren)(ren)、黃(huang)皮、枇杷、仁(ren)(ren)面、桑果、南(nan)瓜(gua)、番茄等(deng)保健食(shi)品(pin)系(xi)列。春砂仁(ren)(ren)、黃(huang)皮等(deng)系(xi)列農(nong)(nong)產(chan)品(pin)逐步從(cong)簡單加工(gong)向精深加工(gong)方(fang)向發(fa)(fa)展,形成(cheng)了一定的企(qi)業(ye)和地方(fang)品(pin)牌,促進(jin)(jin)了地方(fang)特色農(nong)(nong)產(chan)品(pin)的發(fa)(fa)展,帶動了本地區及周邊農(nong)(nong)戶(hu)積(ji)極發(fa)(fa)展農(nong)(nong)產(chan)品(pin)及南(nan)藥(yao)種植,推動了地方(fang)經(jing)濟發(fa)(fa)展。
-----質量體系
集(ji)團(tuan)公(gong)司(si)設立了質(zhi)(zhi)量(liang)控(kong)制(zhi)(zhi)檢(jian)(jian)驗(yan)中心(簡稱(cheng)質(zhi)(zhi)控(kong)中心),專職(zhi)負(fu)責集(ji)團(tuan)各(ge)公(gong)司(si)的(de)(de)產品(pin)質(zhi)(zhi)量(liang)監督、控(kong)制(zhi)(zhi)、檢(jian)(jian)驗(yan)工(gong)作。現質(zhi)(zhi)控(kong)中心設有(you)兩個檢(jian)(jian)驗(yan)室,各(ge)種(zhong)檢(jian)(jian)驗(yan)設備設施完(wan)善,置有(you)日本(ben)島(dao)津高效(xiao)液(ye)相色(se)譜儀、氣相色(se)譜儀、紫外分(fen)(fen)光(guang)(guang)光(guang)(guang)度(du)(du)計、原(yuan)子吸收分(fen)(fen)光(guang)(guang)光(guang)(guang)度(du)(du)計等分(fen)(fen)析(xi)檢(jian)(jian)驗(yan)儀器。配備專職(zhi)質(zhi)(zhi)檢(jian)(jian)人(ren)(ren)員(yuan)12人(ren)(ren),嚴(yan)格按照公(gong)司(si)通過的(de)(de)ISO9001、HACCP、GMP、QS和(he)(he)出(chu)口食品(pin)衛生注冊等認證(zheng)體系(xi)的(de)(de)要(yao)求,建立了各(ge)項質(zhi)(zhi)量(liang)管理制(zhi)(zhi)度(du)(du)和(he)(he)有(you)效(xiao)的(de)(de)質(zhi)(zhi)量(liang)管理保證(zheng)體系(xi),從原(yuan)料種(zhong)植、采收、運輸和(he)(he)產品(pin)加工(gong)、貯存、銷售等各(ge)環節進行質(zhi)(zhi)量(liang)跟蹤、控(kong)制(zhi)(zhi)及檢(jian)(jian)驗(yan),從而(er)保證(zheng)產品(pin)質(zhi)(zhi)量(liang)符合或超過國家(jia)法定質(zhi)(zhi)量(liang)標準要(yao)求。
-----企業文化
公司經過十幾(ji)年的(de)發展,形成(cheng)了自(zi)(zi)己(ji)的(de)企(qi)(qi)(qi)業(ye)文化(hua)。以”綠色(se)、真誠、合作、為(wei)自(zi)(zi)己(ji)和(he)他(ta)人創(chuang)造財富“為(wei)企(qi)(qi)(qi)業(ye)宗(zong)旨,以”博大(da)、包容、熱情、仁愛(ai)、自(zi)(zi)律、健康(kang)、創(chuang)新(xin)“為(wei)企(qi)(qi)(qi)業(ye)精神,營(ying)(ying)造良好的(de)企(qi)(qi)(qi)業(ye)氛圍;以”集(ji)體決(jue)策、團(tuan)隊(dui)管(guan)理、全員參與(yu)“的(de)管(guan)理模式(shi),全面實行”制度化(hua)、規(gui)范化(hua)、數字(zi)化(hua)、標準化(hua)、劇(ju)本化(hua)“管(guan)理;以功(gong)能食品為(wei)核心,努(nu)力(li)實現跨行業(ye)、跨區域(yu)發展;以”陽春(chun)、陽江為(wei)核心,立(li)足廣東,輻射全國、走(zou)向世界“的(de)企(qi)(qi)(qi)業(ye)經營(ying)(ying)戰略,打(da)造綠業(ye)營(ying)(ying)銷(xiao)網絡。
-----種(zhong)植基(ji)地
公(gong)司發(fa)展了(le)春(chun)砂仁(ren)、穿心蓮、廣(guang)藿香、枇杷(pa)(pa)四個(ge)實驗(yan)示(shi)范(fan)基(ji)(ji)地(di),基(ji)(ji)地(di)原有(you)種植面積800多(duo)畝,在建發(fa)展的春(chun)灣、潭水春(chun)砂仁(ren)、枇杷(pa)(pa)示(shi)范(fan)基(ji)(ji)地(di),面積為5000畝。基(ji)(ji)地(di)以科(ke)技試驗(yan)培(pei)訓、技術引進(jin)(jin)示(shi)范(fan)、南藥產(chan)(chan)品研(yan)發(fa)生(sheng)產(chan)(chan)為核心,進(jin)(jin)行現(xian)代南藥技術示(shi)范(fan)推廣(guang)和以春(chun)砂仁(ren)為主的綠色食(shi)品開發(fa),以科(ke)學普(pu)及促進(jin)(jin)南藥生(sheng)產(chan)(chan)產(chan)(chan)業化,帶(dai)動(dong)了(le)農(nong)民致富(fu),實現(xian)了(le)經濟、社會、生(sheng)態(tai)效益(yi)和企業建設檔次的不斷(duan)提(ti)升。
-----生產(chan)基(ji)地
公(gong)司生(sheng)產基地分為農產品(pin)生(sheng)產基地、南藥生(sheng)產基地。
農(nong)產(chan)品(pin)(pin)(pin)生產(chan)基(ji)地(di);一、陽(yang)春市綠(lv)業(ye)(ye)保健(jian)食(shi)品(pin)(pin)(pin)有(you)限公(gong)司,創建于1995年(nian),主要是(shi)以當地(di)特色農(nong)產(chan)品(pin)(pin)(pin)春砂(sha)仁、黃皮、枇杷、仁面、桑果(guo)、南瓜、番茄為(wei)原(yuan)料(liao),生產(chan)出(chu)蜜餞類(lei)(lei)、糖果(guo)類(lei)(lei)、固體(ti)飲料(liao)類(lei)(lei)、保健(jian)酒(jiu)類(lei)(lei)等(deng)系(xi)列(lie)功(gong)能(neng)(neng)食(shi)品(pin)(pin)(pin)。公(gong)司的廠房(fang)占地(di)面積55畝,年(nian)加(jia)工(gong)(gong)(gong)能(neng)(neng)力為(wei)3000噸,陽(yang)春市綠(lv)業(ye)(ye)保健(jian)食(shi)品(pin)(pin)(pin)有(you)限公(gong)司目前是(shi)全國最大的春砂(sha)仁、黃皮深(shen)加(jia)工(gong)(gong)(gong)生產(chan)基(ji)地(di),春砂(sha)仁系(xi)列(lie)產(chan)品(pin)(pin)(pin)逐步(bu)從簡單加(jia)工(gong)(gong)(gong)向(xiang)精(jing)深(shen)加(jia)工(gong)(gong)(gong)方向(xiang)發(fa)展(zhan),形(xing)成了(le)企業(ye)(ye)和地(di)方品(pin)(pin)(pin)牌,推(tui)動了(le)春砂(sha)仁產(chan)業(ye)(ye)化(hua)的發(fa)展(zhan)。二、信(xin)宜(yi)食(shi)品(pin)(pin)(pin)有(you)限公(gong)司,廠房(fang)占地(di)面積25畝,年(nian)加(jia)工(gong)(gong)(gong)能(neng)(neng)力為(wei)2000噸,主要是(shi)以信(xin)宜(yi)當地(di)山楂(zha)為(wei)原(yuan)料(liao)生產(chan)出(chu)蜜餞類(lei)(lei)、糖果(guo)類(lei)(lei)、固體(ti)飲料(liao)類(lei)(lei)、保健(jian)酒(jiu)類(lei)(lei)等(deng)系(xi)列(lie)功(gong)能(neng)(neng)食(shi)品(pin)(pin)(pin)。
南(nan)藥(yao)生(sheng)產基地:陽春市綠業動物保健品有限公司建于1991年,專(zhuan)門(men)從事穿心蓮、廣藿香、枇杷等當(dang)地南(nan)藥(yao)加工,經過十(shi)幾年的發展(zhan),南(nan)藥(yao)生(sheng)產基地從粗加工到(dao)深(shen)加工的發展(zhan),南(nan)藥(yao)生(sheng)產基地廠房占地面(mian)積50畝,加工能力為5000噸/年。
-----銷售網絡
以”綠(lv)業(ye)中國“銷售系統為發展方向,目前公司以陽江為核心,在廣東多地開設(she)了綠(lv)業(ye)特產旗艦店,逐步構建”綠(lv)業(ye)中國“銷售系統。
打造中國特產沃爾(er)瑪。在全國縣以上城市開設旗(qi)艦店(dian),計劃在五年(nian)內開設1000間(jian)旗(qi)艦店(dian)。
-----電子商務臺
2007年(nian)(nian)(nian)開始在網(wang)(wang)絡鋪(pu)設綠業電子商務平臺,阿里(li)巴巴、天貓(mao)、淘寶、京東、拍(pai)拍(pai)、郵樂、村(cun)村(cun)通(tong)等網(wang)(wang)絡銷(xiao)售(shou)(shou)平臺均有我公(gong)司鋪(pu)設的(de)網(wang)(wang)絡銷(xiao)售(shou)(shou)網(wang)(wang)店(dian),服務全(quan)國(guo)各地的(de)消費(fei)者(zhe)。目(mu)前(qian)網(wang)(wang)店(dian)數量達到(dao)82家(jia),網(wang)(wang)絡年(nian)(nian)(nian)銷(xiao)售(shou)(shou)總額800人民幣,而(er)且年(nian)(nian)(nian)增(zeng)長速度是25%.僅僅2013年(nian)(nian)(nian)的(de)”雙十一“當天的(de)銷(xiao)售(shou)(shou)額就達到(dao)