是(shi)從事農(nong)(nong)(nong)產(chan)(chan)品(pin)、中(zhong)(zhong)(zhong)(zhong)草(cao)藥材(cai)等(deng)種(zhong)(zhong)植(zhi)、加工、銷售(shou),集科(ke)(ke)研、推(tui)廣(guang)(guang)(guang)、商(shang)貿(mao)、服務(wu)于一(yi)體的(de)綜(zong)合型農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)龍頭(tou)企業(ye)(ye)(ye)(ye)。公(gong)司(si)創(chuang)(chuang)建(jian)于1991年,屬下有(you)(you)(you)陽(yang)(yang)春市綠(lv)(lv)業(ye)(ye)(ye)(ye)保(bao)健(jian)食品(pin)有(you)(you)(you)限(xian)公(gong)司(si)、陽(yang)(yang)春市綠(lv)(lv)業(ye)(ye)(ye)(ye)動物保(bao)健(jian)品(pin)有(you)(you)(you)限(xian)公(gong)司(si)、陽(yang)(yang)春市綠(lv)(lv)業(ye)(ye)(ye)(ye)春砂仁連鎖銷售(shou)有(you)(you)(you)限(xian)公(gong)司(si)、陽(yang)(yang)春市綠(lv)(lv)業(ye)(ye)(ye)(ye)斑斕廣(guang)(guang)(guang)告傳媒(mei)有(you)(you)(you)限(xian)公(gong)司(si)、南(nan)藥種(zhong)(zhong)植(zhi)基(ji)地、陽(yang)(yang)春市農(nong)(nong)(nong)聯經濟專業(ye)(ye)(ye)(ye)合作社、綠(lv)(lv)業(ye)(ye)(ye)(ye)土特產(chan)(chan)購銷中(zhong)(zhong)(zhong)(zhong)心(xin)、陽(yang)(yang)春市農(nong)(nong)(nong)聯畜牧發展(zhan)有(you)(you)(you)公(gong)司(si)、陽(yang)(yang)春市綠(lv)(lv)業(ye)(ye)(ye)(ye)投資發展(zhan)有(you)(you)(you)公(gong)司(si)、信宜市綠(lv)(lv)業(ye)(ye)(ye)(ye)食品(pin)有(you)(you)(you)限(xian)公(gong)司(si)。現屬國家扶(fu)貧龍頭(tou)企業(ye)(ye)(ye)(ye)、廣(guang)(guang)(guang)東(dong)(dong)省(sheng)農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)扶(fu)貧龍頭(tou)企業(ye)(ye)(ye)(ye)、廣(guang)(guang)(guang)東(dong)(dong)省(sheng)連續十三年重合同(tong)守信用企業(ye)(ye)(ye)(ye),組建(jian)有(you)(you)(you)廣(guang)(guang)(guang)東(dong)(dong)省(sheng)農(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)(ke)技創(chuang)(chuang)新中(zhong)(zhong)(zhong)(zhong)心(xin)、廣(guang)(guang)(guang)東(dong)(dong)省(sheng)春砂仁工程技術研究開發中(zhong)(zhong)(zhong)(zhong)心(xin),通過AAA級“標準化良好行為企業(ye)(ye)(ye)(ye)確(que)認審查。通過了HACCP認證(zheng)、ISO9001:2008認證(zheng)、QS質(zhi)量安全認證(zheng)、GMP認證(zheng),”綠(lv)(lv)業(ye)(ye)(ye)(ye)“、”春砂“商(shang)標被評定為廣(guang)(guang)(guang)東(dong)(dong)省(sheng)著名(ming)商(shang)標,”蜜餞(jian)黃皮(pi)“”桂(gui)圓寶“”春砂仁干(gan)果(guo)“產(chan)(chan)品(pin)被評為廣(guang)(guang)(guang)東(dong)(dong)省(sheng)名(ming)牌產(chan)(chan)品(pin);”春砂醋“、”黃皮(pi)醋“是(shi)廣(guang)(guang)(guang)大消費者認同(tong)的(de)好評產(chan)(chan)品(pin)。南(nan)藥科(ke)(ke)普示范基(ji)地被中(zhong)(zhong)(zhong)(zhong)國科(ke)(ke)協、財政部(bu)評為”科(ke)(ke)普惠(hui)農(nong)(nong)(nong)興村(cun)“農(nong)(nong)(nong)村(cun)科(ke)(ke)普示范基(ji)地。
-----經(jing)營策(ce)略
2007年,集(ji)團公司(si)確定”綠(lv)(lv)業(ye)中(zhong)(zhong)(zhong)(zhong)國(guo)“的(de)(de)(de)經營(ying)策略(經營(ying)中(zhong)(zhong)(zhong)(zhong)國(guo)各(ge)地(di)土(tu)特(te)產(chan)(chan)(chan)(chan)(chan)(chan));綠(lv)(lv)業(ye)中(zhong)(zhong)(zhong)(zhong)國(guo)由(you)三個(ge)系(xi)(xi)統(tong)組(zu)成(cheng);一、建(jian)(jian)立(li)研(yan)(yan)發(fa)(fa)系(xi)(xi)統(tong),整(zheng)合集(ji)團公司(si)科研(yan)(yan)中(zhong)(zhong)(zhong)(zhong)心及合作高(gao)校(xiao)(xiao)的(de)(de)(de)資源(yuan),利用各(ge)地(di)高(gao)校(xiao)(xiao)、研(yan)(yan)究院所的(de)(de)(de)科研(yan)(yan)力量,以(yi)(yi)全(quan)(quan)國(guo)各(ge)地(di)有功能特(te)色的(de)(de)(de)農產(chan)(chan)(chan)(chan)(chan)(chan)品作為原料,從(cong)原材料種植到產(chan)(chan)(chan)(chan)(chan)(chan)品開發(fa)(fa)及功能挖掘(jue)著(zhu)手,不斷開發(fa)(fa)不同形式的(de)(de)(de)具有各(ge)地(di)地(di)方特(te)色的(de)(de)(de)功能食品。二、建(jian)(jian)立(li)生產(chan)(chan)(chan)(chan)(chan)(chan)系(xi)(xi)統(tong),生產(chan)(chan)(chan)(chan)(chan)(chan)系(xi)(xi)統(tong)是負責(ze)(ze)各(ge)地(di)具有保健功能土(tu)特(te)產(chan)(chan)(chan)(chan)(chan)(chan)的(de)(de)(de)深(shen)加工(gong),采用以(yi)(yi)制藥的(de)(de)(de)態度(du)生產(chan)(chan)(chan)(chan)(chan)(chan)食品的(de)(de)(de)理(li)念,將生產(chan)(chan)(chan)(chan)(chan)(chan)企(qi)業(ye)辦到全(quan)(quan)國(guo)各(ge)地(di)有條件的(de)(de)(de)地(di)方去(qu),生產(chan)(chan)(chan)(chan)(chan)(chan)出當地(di)的(de)(de)(de)地(di)方特(te)產(chan)(chan)(chan)(chan)(chan)(chan),在(zai)當地(di)形成(cheng)土(tu)特(te)產(chan)(chan)(chan)(chan)(chan)(chan)的(de)(de)(de)生產(chan)(chan)(chan)(chan)(chan)(chan)中(zhong)(zhong)(zhong)(zhong)心。三、建(jian)(jian)立(li)營(ying)銷(xiao)(xiao)(xiao)系(xi)(xi)統(tong),建(jian)(jian)立(li)健全(quan)(quan)產(chan)(chan)(chan)(chan)(chan)(chan)品營(ying)銷(xiao)(xiao)(xiao)體系(xi)(xi),負責(ze)(ze)各(ge)地(di)深(shen)加工(gong)的(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)(chan)品銷(xiao)(xiao)(xiao)售,在(zai)全(quan)(quan)國(guo)各(ge)地(di)組(zu)建(jian)(jian)營(ying)銷(xiao)(xiao)(xiao)網(wang)絡,開辦全(quan)(quan)國(guo)連鎖特(te)產(chan)(chan)(chan)(chan)(chan)(chan)營(ying)銷(xiao)(xiao)(xiao)體系(xi)(xi),并且與(yu)時俱進,在(zai)網(wang)絡平臺鋪設電子商務系(xi)(xi)統(tong)。爭(zheng)取在(zai)全(quan)(quan)國(guo)各(ge)地(di)的(de)(de)(de)縣以(yi)(yi)上城市成(cheng)立(li)綠(lv)(lv)業(ye)特(te)產(chan)(chan)(chan)(chan)(chan)(chan)旗艦店,通過培(pei)育顧客(ke),傳播綠(lv)(lv)業(ye)食療健康、養生知識及綠(lv)(lv)業(ye)企(qi)業(ye)文化。形成(cheng)中(zhong)(zhong)(zhong)(zhong)國(guo)特(te)產(chan)(chan)(chan)(chan)(chan)(chan)沃爾瑪。
綠業(ye)中國的研(yan)發、生(sheng)產(chan)(chan)、銷售(shou)三個系統(tong)獨立運作(zuo),研(yan)發系統(tong)的科研(yan)成果或生(sheng)產(chan)(chan)技術轉(zhuan)賣給生(sheng)產(chan)(chan)系統(tong),生(sheng)產(chan)(chan)系統(tong)生(sheng)產(chan)(chan)出來(lai)的產(chan)(chan)品由銷售(shou)系統(tong)進(jin)行營銷。目前”綠業(ye)中國“的三個系統(tong)已開始分步實施搭建。
-----經營管理
集團公司采(cai)用”集體決策(ce)、團隊管(guan)理(li)(li)、全(quan)員參與“的管(guan)理(li)(li)模式,全(quan)面實(shi)行”制度(du)化(hua)、規范化(hua)、數字化(hua)、標準化(hua)、劇本化(hua)“管(guan)理(li)(li),把(ba)HACCP、ISO9001:2008、QS、GMP等認證(zheng)體系的原(yuan)理(li)(li)、精髓與公司的管(guan)理(li)(li)特點、企業文(wen)化(hua)進行充分的融(rong)合(he),形成了(le)企業自身的管(guan)理(li)(li)體系及管(guan)理(li)(li)文(wen)化(hua)。
公(gong)司(si)注(zhu)重科技(ji)創(chuang)新(xin),明確了通過(guo)科技(ji)創(chuang)新(xin)的(de)途徑發展(zhan)(zhan)壯大企(qi)業(ye)(ye)的(de)經(jing)營策略,積極營造(zao)企(qi)業(ye)(ye)內(nei)部科技(ji)創(chuang)新(xin)的(de)良(liang)好氛圍,通過(guo)公(gong)司(si)科協、科研(yan)中心(xin)組織(zhi)各部門開展(zhan)(zhan)科技(ji)創(chuang)新(xin)活動(dong)(dong),開發出一系(xi)列(lie)(lie)新(xin)產品(pin)(pin)。春砂仁、黃皮等系(xi)列(lie)(lie)農產品(pin)(pin)逐步從簡單(dan)加工向(xiang)精(jing)深加工方向(xiang)發展(zhan)(zhan),形成了一定(ding)的(de)企(qi)業(ye)(ye)和(he)地(di)方品(pin)(pin)牌(pai),促(cu)進了地(di)方特色農產品(pin)(pin)的(de)發展(zhan)(zhan),帶動(dong)(dong)了本(ben)地(di)區(qu)及周邊農戶積極發展(zhan)(zhan)農產品(pin)(pin)及南藥種植(zhi),推動(dong)(dong)了地(di)方經(jing)濟發展(zhan)(zhan)。
公(gong)司以(yi)長(chang)遠發展為目(mu)標,注重引入及培養人才(cai),堅持(chi)”只要(yao)你擁有(you)一(yi)分(fen)的(de)熱情,我就給(gei)您(nin)一(yi)個舞臺“的(de)用人理念,為員(yuan)工(gong)創造學習提升的(de)平臺,營(ying)造出(chu)輕(qing)松的(de)充(chong)分(fen)舒(shu)展個人才(cai)能(neng)的(de)氛圍。多年來,公(gong)司培養了一(yi)批(pi)既有(you)專業知(zhi)識,又有(you)豐富(fu)工(gong)作經驗的(de)綜合型管理人才(cai)。
-----科研平臺(tai)
集團公司(si)于2000年(nian)成(cheng)立科(ke)研(yan)中(zhong)(zhong)心(xin),目前已與(yu)(yu)廣(guang)(guang)州市中(zhong)(zhong)醫藥(yao)大(da)學、廣(guang)(guang)東省(sheng)(sheng)華南農(nong)(nong)業大(da)學、華南農(nong)(nong)業科(ke)學院等(deng)院校建(jian)立了(le)(le)(le)長期合作伙伴關系(xi)。2007年(nian)組(zu)建(jian)廣(guang)(guang)東省(sheng)(sheng)綠色農(nong)(nong)產(chan)(chan)(chan)品(pin)創新(xin)中(zhong)(zhong)心(xin),2008 年(nian)組(zu)建(jian)廣(guang)(guang)東省(sheng)(sheng)春(chun)砂(sha)仁工(gong)程技(ji)術(shu)研(yan)究開發(fa)(fa)中(zhong)(zhong)心(xin)。科(ke)研(yan)中(zhong)(zhong)心(xin)與(yu)(yu)多個高(gao)校和(he)科(ke)研(yan)院所進(jin)(jin)行(xing)產(chan)(chan)(chan)學研(yan)合作,通過技(ji)術(shu)研(yan)發(fa)(fa),進(jin)(jin)行(xing)農(nong)(nong)產(chan)(chan)(chan)品(pin)深加(jia)(jia)工(gong),形成(cheng)了(le)(le)(le)以(yi)春(chun)砂(sha)仁、黃皮(pi)、枇(pi)杷、仁面(mian)、桑果、南瓜、番(fan)茄等(deng)保健食品(pin)系(xi)列(lie)。春(chun)砂(sha)仁、黃皮(pi)等(deng)系(xi)列(lie)農(nong)(nong)產(chan)(chan)(chan)品(pin)逐步(bu)從簡單加(jia)(jia)工(gong)向(xiang)精深加(jia)(jia)工(gong)方向(xiang)發(fa)(fa)展(zhan),形成(cheng)了(le)(le)(le)一(yi)定的(de)企業和(he)地(di)方品(pin)牌,促進(jin)(jin)了(le)(le)(le)地(di)方特色農(nong)(nong)產(chan)(chan)(chan)品(pin)的(de)發(fa)(fa)展(zhan),帶動(dong)了(le)(le)(le)本地(di)區及周邊農(nong)(nong)戶積極發(fa)(fa)展(zhan)農(nong)(nong)產(chan)(chan)(chan)品(pin)及南藥(yao)種(zhong)植,推(tui)動(dong)了(le)(le)(le)地(di)方經濟發(fa)(fa)展(zhan)。
-----質(zhi)量體系
集團公司(si)設(she)立了質(zhi)(zhi)量(liang)控(kong)(kong)制檢(jian)驗(yan)(yan)中心(xin)(xin)(xin)(簡稱質(zhi)(zhi)控(kong)(kong)中心(xin)(xin)(xin)),專(zhuan)職(zhi)負責集團各(ge)公司(si)的產品質(zhi)(zhi)量(liang)監督、控(kong)(kong)制、檢(jian)驗(yan)(yan)工作。現質(zhi)(zhi)控(kong)(kong)中心(xin)(xin)(xin)設(she)有(you)兩(liang)個檢(jian)驗(yan)(yan)室(shi),各(ge)種檢(jian)驗(yan)(yan)設(she)備設(she)施完善(shan),置有(you)日本(ben)島津(jin)高效液相色譜儀、氣相色譜儀、紫(zi)外分光(guang)光(guang)度(du)計、原(yuan)(yuan)子吸收(shou)(shou)分光(guang)光(guang)度(du)計等分析檢(jian)驗(yan)(yan)儀器(qi)。配備專(zhuan)職(zhi)質(zhi)(zhi)檢(jian)人員12人,嚴格按照公司(si)通過的ISO9001、HACCP、GMP、QS和(he)出口食品衛生注冊等認(ren)證體系的要求,建(jian)立了各(ge)項(xiang)質(zhi)(zhi)量(liang)管(guan)理(li)制度(du)和(he)有(you)效的質(zhi)(zhi)量(liang)管(guan)理(li)保證體系,從(cong)原(yuan)(yuan)料種植、采收(shou)(shou)、運輸和(he)產品加工、貯存、銷售等各(ge)環節進行質(zhi)(zhi)量(liang)跟蹤、控(kong)(kong)制及檢(jian)驗(yan)(yan),從(cong)而保證產品質(zhi)(zhi)量(liang)符(fu)合或超過國(guo)家法(fa)定質(zhi)(zhi)量(liang)標(biao)準要求。
-----企業文化(hua)
公司經過十幾年(nian)的發(fa)(fa)展(zhan),形成了自己的企(qi)(qi)(qi)業文(wen)化(hua)(hua)。以(yi)(yi)”綠色(se)、真誠、合作、為(wei)自己和他人創造財富“為(wei)企(qi)(qi)(qi)業宗旨,以(yi)(yi)”博大、包容、熱情、仁愛、自律、健(jian)康、創新(xin)“為(wei)企(qi)(qi)(qi)業精神,營(ying)造良好的企(qi)(qi)(qi)業氛圍;以(yi)(yi)”集體(ti)決策、團隊(dui)管(guan)理(li)、全員參(can)與“的管(guan)理(li)模式(shi),全面實(shi)行”制(zhi)度化(hua)(hua)、規范化(hua)(hua)、數字化(hua)(hua)、標準化(hua)(hua)、劇本化(hua)(hua)“管(guan)理(li);以(yi)(yi)功能食(shi)品為(wei)核心,努力實(shi)現跨行業、跨區域發(fa)(fa)展(zhan);以(yi)(yi)”陽春、陽江為(wei)核心,立足廣東(dong),輻射全國(guo)、走(zou)向世(shi)界“的企(qi)(qi)(qi)業經營(ying)戰略,打(da)造綠業營(ying)銷網絡。
-----種植基地
公司發(fa)展了春(chun)(chun)砂仁(ren)、穿心(xin)蓮、廣藿香、枇杷(pa)四(si)個實驗示(shi)范(fan)基(ji)地(di),基(ji)地(di)原有(you)種(zhong)植(zhi)面積800多畝,在建(jian)發(fa)展的春(chun)(chun)灣(wan)、潭水春(chun)(chun)砂仁(ren)、枇杷(pa)示(shi)范(fan)基(ji)地(di),面積為(wei)5000畝。基(ji)地(di)以(yi)科(ke)技試驗培訓(xun)、技術引進(jin)(jin)示(shi)范(fan)、南藥(yao)產品研發(fa)生(sheng)產為(wei)核心(xin),進(jin)(jin)行(xing)現(xian)代南藥(yao)技術示(shi)范(fan)推廣和(he)以(yi)春(chun)(chun)砂仁(ren)為(wei)主(zhu)的綠色(se)食品開(kai)發(fa),以(yi)科(ke)學普(pu)及促進(jin)(jin)南藥(yao)生(sheng)產產業化,帶(dai)動(dong)了農民致(zhi)富(fu),實現(xian)了經(jing)濟、社會、生(sheng)態效益(yi)和(he)企業建(jian)設檔次的不(bu)斷提升。
-----生產基地
公司生產基地分為農產品生產基地、南藥生產基地。
農產(chan)品生產(chan)基地;一、陽春(chun)(chun)(chun)市綠(lv)業(ye)保(bao)(bao)健(jian)食(shi)品有(you)限(xian)(xian)公(gong)司,創建于1995年,主(zhu)要是以當地特色農產(chan)品春(chun)(chun)(chun)砂(sha)(sha)仁(ren)(ren)、黃(huang)皮(pi)(pi)、枇杷、仁(ren)(ren)面、桑果、南瓜、番茄為(wei)原(yuan)料,生產(chan)出蜜餞類(lei)(lei)、糖果類(lei)(lei)、固體(ti)飲(yin)料類(lei)(lei)、保(bao)(bao)健(jian)酒(jiu)類(lei)(lei)等系列(lie)功(gong)能食(shi)品。公(gong)司的(de)廠房占地面積(ji)55畝,年加工(gong)能力為(wei)3000噸,陽春(chun)(chun)(chun)市綠(lv)業(ye)保(bao)(bao)健(jian)食(shi)品有(you)限(xian)(xian)公(gong)司目前是全國(guo)最大的(de)春(chun)(chun)(chun)砂(sha)(sha)仁(ren)(ren)、黃(huang)皮(pi)(pi)深加工(gong)生產(chan)基地,春(chun)(chun)(chun)砂(sha)(sha)仁(ren)(ren)系列(lie)產(chan)品逐步從簡單加工(gong)向精(jing)深加工(gong)方向發展,形成了企(qi)業(ye)和地方品牌,推動了春(chun)(chun)(chun)砂(sha)(sha)仁(ren)(ren)產(chan)業(ye)化的(de)發展。二、信(xin)宜(yi)(yi)食(shi)品有(you)限(xian)(xian)公(gong)司,廠房占地面積(ji)25畝,年加工(gong)能力為(wei)2000噸,主(zhu)要是以信(xin)宜(yi)(yi)當地山楂為(wei)原(yuan)料生產(chan)出蜜餞類(lei)(lei)、糖果類(lei)(lei)、固體(ti)飲(yin)料類(lei)(lei)、保(bao)(bao)健(jian)酒(jiu)類(lei)(lei)等系列(lie)功(gong)能食(shi)品。
南(nan)藥生產基地(di)(di):陽春市綠業動物保健品有限公司建于(yu)1991年,專門從(cong)事(shi)穿心蓮、廣藿香、枇杷(pa)等當(dang)地(di)(di)南(nan)藥加工(gong),經過(guo)十幾年的發展(zhan),南(nan)藥生產基地(di)(di)從(cong)粗加工(gong)到深加工(gong)的發展(zhan),南(nan)藥生產基地(di)(di)廠房(fang)占地(di)(di)面積50畝,加工(gong)能力為(wei)5000噸(dun)/年。
-----銷售網絡
以”綠(lv)業中(zhong)國“銷售(shou)系(xi)統(tong)為發(fa)展方向,目前(qian)公司以陽江為核心,在廣東(dong)多地(di)開(kai)設(she)了綠(lv)業特產旗艦店,逐步構建(jian)”綠(lv)業中(zhong)國“銷售(shou)系(xi)統(tong)。
打造中國特產沃爾瑪。在(zai)全國縣(xian)以上城(cheng)市開設(she)旗艦(jian)店,計劃在(zai)五年內(nei)開設(she)1000間旗艦(jian)店。
-----電子商(shang)務臺(tai)
2007年開始在網(wang)絡(luo)(luo)鋪設綠業電子商務平臺(tai),阿里(li)巴(ba)巴(ba)、天貓、淘寶、京東、拍(pai)拍(pai)、郵樂、村村通等網(wang)絡(luo)(luo)銷(xiao)售(shou)平臺(tai)均(jun)有我公司(si)鋪設的網(wang)絡(luo)(luo)銷(xiao)售(shou)網(wang)店(dian),服務全國各地的消費者。目前網(wang)店(dian)數量達到82家,網(wang)絡(luo)(luo)年銷(xiao)售(shou)總額800人民幣,而且年增長速(su)度是25%.僅僅2013年的”雙(shuang)十(shi)一(yi)“當天的銷(xiao)售(shou)額就達到