伊利礦泉水項目 準備落腳新銳品牌索岳爾濟山

伊利作(zuo)為中國乳(ru)業(ye)行業(ye)中規模、產品(pin)線(xian)最(zui)健全的企(qi)業(ye),520重點工業(ye)企(qi)業(ye)之一(yi)(yi)，在7月11日，本站記者發現黑龍(long)泉(quan)水業(ye)集(ji)團(tuan)董事長(chang)劉佰龍(long)在其微信朋友圈發布了一(yi)(yi)條消息，內容(rong)如下：“內蒙古伊利集(ji)團(tuan)高層(ceng)領導(dao)、項(xiang)目組總經理符強一(yi)(yi)行蒞(li)臨黑龍(long)泉(quan)水業(ye)集(ji)團(tuan)進(jin)行實地考(kao)察！在此之前(qian)，伊利集(ji)團(tuan)礦泉(quan)水項(xiang)目組技(ji)(ji)術(shu)(shu)團(tuan)隊已經對“索(suo)岳爾濟山”天然鍶水的水質檢測報(bao)告、資(zi)源存儲量(liang)、區位優勢進(jin)行技(ji)(ji)術(shu)(shu)分析，符強總經理此行旨在實地品(pin)鑒(jian)及會商(shang)合作(zuo)事宜……”

據本(ben)站(zhan)記者了(le)(le)解，對于伊(yi)(yi)利(li)這家(jia)目(mu)標為千(qian)(qian)億(yi)級(ji)營(ying)收的(de)乳(ru)品(pin)巨頭企業(ye)(ye)來說，業(ye)(ye)務(wu)多元(yuan)化是其(qi)早已設定(ding)好(hao)的(de)方向，早在(zai)2014年(nian)(nian)年(nian)(nian)底(di)，伊(yi)(yi)利(li)集團(tuan)明確了(le)(le)要(yao)在(zai)2020年(nian)(nian)進(jin)入全球乳(ru)業(ye)(ye)五強，實(shi)現(xian)從百億(yi)級(ji)向千(qian)(qian)億(yi)級(ji)企業(ye)(ye)跨越的(de)目(mu)標。要(yao)實(shi)現(xian)“五強千(qian)(qian)億(yi)”，伊(yi)(yi)利(li)的(de)目(mu)光不僅僅放在(zai)了(le)(le)牛奶上(shang)，而是提(ti)出要(yao)做“的(de)健(jian)康食品(pin)提(ti)供者”。這意(yi)味著該公(gong)司將在(zai)核心的(de)乳(ru)制品(pin)之外(wai)，不斷拓展(zhan)其(qi)他品(pin)類的(de)生意(yi)。其(qi)財(cai)報數據顯(xian)示，伊(yi)(yi)利(li)2017年(nian)(nian)營(ying)業(ye)(ye)總收入為680.58億(yi)元(yuan)，2018年(nian)(nian)一季報營(ying)業(ye)(ye)總收入為197.53億(yi)元(yuan)，該公(gong)司2018年(nian)(nian)度計劃實(shi)現(xian)總營(ying)收770億(yi)元(yuan)。

本站記者同時在(zai)黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)水(shui)(shui)業集團官方網站上了解到，“索岳爾(er)(er)濟(ji)山”天(tian)(tian)然(ran)鍶(si)水(shui)(shui)的黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)水(shui)(shui)源(yuan)地(di)，地(di)處大(da)(da)興安嶺山脈與松嫩平原過渡(du)地(di)帶的龍(long)(long)(long)(long)(long)(long)江(jiang)縣境(jing)內(nei)腰公(gong)司(si)村黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)生態園，資源(yuan)豐富、景色壯麗(li)，由(you)黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)眼(yan)(yan)、黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)脈、黑(hei)龍(long)(long)(long)(long)(long)(long)渠(qu)等共同組成了一道亮麗(li)的景觀。經(jing)國土資源(yuan)部(bu)哈(ha)爾(er)(er)濱礦(kuang)(kuang)產資源(yuan)監(jian)督檢(jian)測中(zhong)心(xin)檢(jian)測，黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)泉(quan)(quan)(quan)(quan)水(shui)(shui)含(han)鍶(si)0.51，PH值7.94，屬高(gao)鍶(si)天(tian)(tian)然(ran)弱(ruo)堿性水(shui)(shui)（天(tian)(tian)然(ran)蘇打(da)水(shui)(shui)），并含(han)有偏硅酸、鈣(gai)、鉀等多種礦(kuang)(kuang)物質和微量元(yuan)素(su)，、無(wu)污染。泉(quan)(quan)(quan)(quan)水(shui)(shui)清涼爽口(kou)，口(kou)感獨特，是優質天(tian)(tian)然(ran)礦(kuang)(kuang)泉(quan)(quan)(quan)(quan)水(shui)(shui)。每秒流量100升以(yi)上，水(shui)(shui)溫常(chang)年在(zai)6.5度(du)左(zuo)右(you)，常(chang)年涌流，匯積(ji)入(ru)泉(quan)(quan)(quan)(quan)眼(yan)(yan)。泉(quan)(quan)(quan)(quan)眼(yan)(yan)邊長60余米，深5米，池水(shui)(shui)碧透，盛(sheng)水(shui)(shui)季節漫溢。黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)脈形成溪流綿延數(shu)公(gong)里，因其形猶(you)如(ru)一條(tiao)蜿蜒盤踞的巨龍(long)(long)(long)(long)(long)(long)，故得名黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)，書法大(da)(da)師啟功先(xian)生入(ru)室弟子(zi)啟成先(xian)生題(ti)字“黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)，龍(long)(long)(long)(long)(long)(long)江(jiang)泉(quan)(quan)(quan)(quan)”。清皇(huang)太(tai)極第七子(zi)常(chang)舒之后，中(zhong)國建(jian)(jian)設(she)文化(hua)研(yan)究(jiu)會新(xin)農村文化(hua)工作(zuo)建(jian)(jian)設(she)會高(gao)級藝(yi)術顧問，鑲黃旗(qi)滿族書法大(da)(da)師愛新(xin)覺(jue)羅(luo)·毓駿先(xian)生獲悉黑(hei)龍(long)(long)(long)(long)(long)(long)故事后，欣然(ran)提筆(bi)為黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)題(ti)詞“大(da)(da)美黑(hei)龍(long)(long)(long)(long)(long)(long)江(jiang)，好(hao)客黑(hei)龍(long)(long)(long)(long)(long)(long)泉(quan)(quan)(quan)(quan)”。

由(you)上述信息分(fen)析，本站記者大(da)膽(dan)地認(ren)為，也許很快，在和紅(hong)牛成為了(le)直(zhi)接競爭對手后，伊利又將(jiang)殺入依(yi)云和百歲山的領地了(le)。

但是，對于礦(kuang)泉(quan)水(shui)而(er)言，水(shui)源(yuan)(yuan)地(di)的(de)(de)(de)(de)重要性毋(wu)庸置(zhi)疑。英敏特在一份去年發布(bu)的(de)(de)(de)(de)報告(gao)中(zhong)指出，絕大多數消費者（71%）認為“取自優(you)質(zhi)水(shui)源(yuan)(yuan)地(di)”最能體現(xian)包括礦(kuang)泉(quan)水(shui)在內的(de)(de)(de)(de)瓶裝水(shui)的(de)(de)(de)(de)高端形象，“高端即優(you)質(zhi)水(shui)源(yuan)(yuan)”的(de)(de)(de)(de)主導看(kan)法很可(ke)能在未來繼續保持(chi)重要地(di)位(wei)。

我們可以明(ming)顯看到(dao)，市面上各家(jia)的礦泉水(shui)品牌均在強調自身(shen)水(shui)源地的優勢，比如長白(bai)山、昆侖山、青藏高原、挪威、冰島(dao)等。

以上是對(dui)(dui)伊利(li)礦泉水(shui)項(xiang)目(mu)，準(zhun)備落(luo)腳新(xin)銳品牌索岳爾(er)(er)濟(ji)山的(de)(de)(de)相(xiang)關新(xin)聞，伊利(li)集團鎖定大興安嶺山脈(mo)的(de)(de)(de)索岳爾(er)(er)濟(ji)山水(shui)源對(dui)(dui)消費者而言具備足夠吸引(yin)力，也(ye)能凸(tu)顯自(zi)身差異化優勢(shi)的(de)(de)(de)水(shui)源地。