13日上午，全省農產(chan)品營銷(xiao)工作電(dian)(dian)視電(dian)(dian)話會議舉(ju)行，省委副書記、省長陸昊出席會議并講話。
五常市(shi)市(shi)長宋澤剛(gang)、黑龍(long)江(jiang)農墾龍(long)王(wang)食品有限(xian)公司(si)(si)(si)副總經(jing)理(li)潘(pan)洪(hong)瑞、嫩(nen)江(jiang)縣前進鎮(zhen)永(yong)(yong)勝村(cun)保全種植合作社(she)理(li)事長常保全、虎林(lin)市(shi)綠都(dou)集(ji)團(tuan)股(gu)份有限(xian)公司(si)(si)(si)總經(jing)理(li)趙永(yong)(yong)安、黑龍(long)江(jiang)龍(long)蛙農業發(fa)展股(gu)份有限(xian)公司(si)(si)(si)副總經(jing)理(li)田偉成在會上作典(dian)型發(fa)言。
陸(lu)昊(hao)指出，我(wo)們要(yao)貫徹習近平總書記(ji)對(dui)(dui)我(wo)省提出的(de)(de)(de)(de)激(ji)發內(nei)生動力的(de)(de)(de)(de)重(zhong)要(yao)要(yao)求，按照黨(dang)中央(yang)、國務院對(dui)(dui)農(nong)(nong)業(ye)(ye)問(wen)題(ti)新的(de)(de)(de)(de)重(zhong)大判斷和(he)(he)工作部署，突出市(shi)場導(dao)向，激(ji)發廣大農(nong)(nong)民創業(ye)(ye)積極性。當(dang)前，適應玉米(mi)臨儲制度改革要(yao)靠(kao)營(ying)(ying)銷(xiao)，水稻(dao)實(shi)現(xian)更(geng)大的(de)(de)(de)(de)價值(zhi)鏈要(yao)靠(kao)營(ying)(ying)銷(xiao)，非(fei)轉基(ji)因食(shi)用型大豆實(shi)現(xian)價值(zhi)鏈要(yao)靠(kao)營(ying)(ying)銷(xiao)，農(nong)(nong)業(ye)(ye)種植結構調整(zheng)也要(yao)靠(kao)營(ying)(ying)銷(xiao)。加(jia)強(qiang)農(nong)(nong)產(chan)品營(ying)(ying)銷(xiao)、實(shi)現(xian)從“種得好”向“賣得好”轉變(bian)，是龍(long)江農(nong)(nong)業(ye)(ye)改變(bian)主要(yao)農(nong)(nong)作物多數由統(tong)一渠道收購(gou)、真正走進市(shi)場的(de)(de)(de)(de)關(guan)鍵，是實(shi)現(xian)我(wo)省農(nong)(nong)產(chan)品價值(zhi)空間和(he)(he)農(nong)(nong)民增(zeng)收的(de)(de)(de)(de)必由之路，也是龍(long)江農(nong)(nong)民創業(ye)(ye)的(de)(de)(de)(de)最直接(jie)途徑，要(yao)迅速引(yin)導(dao)和(he)(he)帶領農(nong)(nong)民利用農(nong)(nong)忙之外的(de)(de)(de)(de)充裕時間干起來。
陸昊強(qiang)調，中(zhong)國消費趨勢出(chu)現了新變(bian)化，消費對經濟增長(chang)貢獻率大幅(fu)提高，權(quan)威機(ji)構研究報告顯(xian)示(shi)中(zhong)國消費者(zhe)從大眾(zhong)產(chan)(chan)(chan)品(pin)(pin)(pin)向高端(duan)產(chan)(chan)(chan)品(pin)(pin)(pin)升級，更加(jia)注(zhu)重選擇健康、營養食品(pin)(pin)(pin)；農(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)屬于剛(gang)性需求(qiu)產(chan)(chan)(chan)品(pin)(pin)(pin)，我省高品(pin)(pin)(pin)質農(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)有較大價格彈性；在我們提出(chu)農(nong)業從“種得(de)(de)好(hao)”向“賣得(de)(de)好(hao)”轉變(bian)、靠“賣得(de)(de)好(hao)”帶動倒逼“種得(de)(de)更好(hao)”以來，已經涌(yong)現出(chu)很多農(nong)產(chan)(chan)(chan)品(pin)(pin)(pin)營銷的(de)好(hao)典型。當前完全具備進一步加(jia)強(qiang)營銷、推動工作的(de)基礎。
關于(yu)怎樣營(ying)(ying)銷(xiao)，陸昊結(jie)(jie)合(he)(he)國內市場(chang)出(chu)現的(de)新(xin)變(bian)化和(he)(he)(he)調(diao)研中發現的(de)典型(xing)與問(wen)題(ti)，與大(da)(da)(da)家進行(xing)了深(shen)入交流(liu)。一(yi)要(yao)(yao)(yao)(yao)(yao)(yao)明確目標市場(chang)。玉(yu)米要(yao)(yao)(yao)(yao)(yao)(yao)關注(zhu)深(shen)加工(gong)和(he)(he)(he)畜牧(mu)業(ye)(ye)(ye)(ye)，水果玉(yu)米、粘玉(yu)米等(deng)特色(se)(se)玉(yu)米要(yao)(yao)(yao)(yao)(yao)(yao)關注(zhu)零售(shou)市場(chang)；水稻(dao)要(yao)(yao)(yao)(yao)(yao)(yao)突(tu)出(chu)注(zhu)重(zhong)(zhong)零售(shou)市場(chang)；大(da)(da)(da)豆要(yao)(yao)(yao)(yao)(yao)(yao)零售(shou)市場(chang)與加工(gong)并重(zhong)(zhong)；雜(za)糧要(yao)(yao)(yao)(yao)(yao)(yao)注(zhu)重(zhong)(zhong)食(shi)品(pin)(pin)(pin)企業(ye)(ye)(ye)(ye)、酒(jiu)類企業(ye)(ye)(ye)(ye)和(he)(he)(he)零售(shou)市場(chang)；經濟作物(wu)、林下(xia)產(chan)品(pin)(pin)(pin)要(yao)(yao)(yao)(yao)(yao)(yao)食(shi)品(pin)(pin)(pin)企業(ye)(ye)(ye)(ye)和(he)(he)(he)零售(shou)市場(chang)并重(zhong)(zhong)；北藥材要(yao)(yao)(yao)(yao)(yao)(yao)注(zhu)重(zhong)(zhong)藥業(ye)(ye)(ye)(ye)企業(ye)(ye)(ye)(ye)和(he)(he)(he)健康飲品(pin)(pin)(pin)市場(chang)。二要(yao)(yao)(yao)(yao)(yao)(yao)靠形成(cheng)(cheng)大(da)(da)(da)品(pin)(pin)(pin)牌、突(tu)出(chu)地(di)(di)理標志、運用“互聯(lian)網+”有機結(jie)(jie)合(he)(he)。要(yao)(yao)(yao)(yao)(yao)(yao)通過股權合(he)(he)作、企業(ye)(ye)(ye)(ye)間(jian)合(he)(he)約(yue)和(he)(he)(he)特許授(shou)權經營(ying)(ying)等(deng)形式(shi)，形成(cheng)(cheng)有規模(mo)的(de)農(nong)產(chan)品(pin)(pin)(pin)大(da)(da)(da)品(pin)(pin)(pin)牌。要(yao)(yao)(yao)(yao)(yao)(yao)用好(hao)近期發布的(de)《黑(hei)龍江綠色(se)(se)食(shi)品(pin)(pin)(pin)商標(品(pin)(pin)(pin)牌)使(shi)用許可(ke)規范(fan)指引(試行(xing))》。高品(pin)(pin)(pin)質農(nong)產(chan)品(pin)(pin)(pin)要(yao)(yao)(yao)(yao)(yao)(yao)突(tu)出(chu)自然條件，把地(di)(di)理標志和(he)(he)(he)品(pin)(pin)(pin)牌結(jie)(jie)合(he)(he)起(qi)來使(shi)用。要(yao)(yao)(yao)(yao)(yao)(yao)運用“互聯(lian)網+”，積極推廣定(ding)制(zhi)營(ying)(ying)銷(xiao)、點對點營(ying)(ying)銷(xiao)和(he)(he)(he)全生(sheng)產(chan)過程展示(shi)性營(ying)(ying)銷(xiao)。三要(yao)(yao)(yao)(yao)(yao)(yao)加強合(he)(he)作。各級(ji)政府之(zhi)間(jian)、政府與農(nong)戶(hu)、合(he)(he)作社之(zhi)間(jian)、不同合(he)(he)作社之(zhi)間(jian)都要(yao)(yao)(yao)(yao)(yao)(yao)加強合(he)(he)作，發揮優勢，突(tu)出(chu)專業(ye)(ye)(ye)(ye)化，形成(cheng)(cheng)規模(mo)效益。四要(yao)(yao)(yao)(yao)(yao)(yao)把握好(hao)高品(pin)(pin)(pin)質農(nong)產(chan)品(pin)(pin)(pin)合(he)(he)作銷(xiao)售(shou)中的(de)價(jia)格形成(cheng)(cheng)機制(zhi)、增(zeng)加值和(he)(he)(he)稅收環(huan)節、互聯(lian)網平臺建設(she)等(deng)問(wen)題(ti)。
陸昊強(qiang)(qiang)調，當(dang)前，全省各(ge)級政府和(he)(he)廣大(da)農民要(yao)努(nu)力(li)(li)形(xing)成(cheng)強(qiang)(qiang)化(hua)營銷(xiao)、推動農產(chan)品(pin)“賣得好”的思想共識和(he)(he)行動合力(li)(li)。政府部門(men)一要(yao)推動形(xing)成(cheng)品(pin)牌(pai)(pai)；二要(yao)加(jia)快建設優勢領域的大(da)米、大(da)豆、雜糧(liang)、畜產(chan)品(pin)等(deng)專業(ye)互聯(lian)網(wang)交易平臺，各(ge)市地可建設自己的特色農產(chan)品(pin)互聯(lian)網(wang)平臺；三要(yao)組織參加(jia)農產(chan)品(pin)展(zhan)銷(xiao)會(hui)集中推介(jie)；四要(yao)宣傳大(da)品(pin)牌(pai)(pai)；五要(yao)加(jia)強(qiang)(qiang)農產(chan)品(pin)信用保(bao)護(hu)，打擊(ji)假冒(mao)產(chan)品(pin)；六要(yao)加(jia)大(da)智力(li)(li)支(zhi)持力(li)(li)度(du)，在(zai)“互聯(lian)網(wang)+”營銷(xiao)方面與大(da)學生創業(ye)相結合；七要(yao)大(da)力(li)(li)引進玉米深加(jia)工企業(ye)，落實新確定的畜牧業(ye)發展(zhan)規劃。
副省長呂(lv)維峰主(zhu)(zhu)持會(hui)議。中省直有關單位主(zhu)(zhu)要負(fu)(fu)責(ze)同(tong)(tong)(tong)(tong)志(zhi)(zhi)(zhi)(zhi)和分管負(fu)(fu)責(ze)同(tong)(tong)(tong)(tong)志(zhi)(zhi)(zhi)(zhi)在省中心會(hui)場(chang)，各(ge)市(地)、縣政(zheng)府、農(nong)(nong)墾、森工(gong)(gong)各(ge)管理局(ju)主(zhu)(zhu)要負(fu)(fu)責(ze)同(tong)(tong)(tong)(tong)志(zhi)(zhi)(zhi)(zhi)和分管農(nong)(nong)業(ye)、商貿的負(fu)(fu)責(ze)同(tong)(tong)(tong)(tong)志(zhi)(zhi)(zhi)(zhi)，鄉鎮主(zhu)(zhu)要負(fu)(fu)責(ze)同(tong)(tong)(tong)(tong)志(zhi)(zhi)(zhi)(zhi)，規模(mo)以上農(nong)(nong)產品加工(gong)(gong)企業(ye)負(fu)(fu)責(ze)同(tong)(tong)(tong)(tong)志(zhi)(zhi)(zhi)(zhi)，1100個“互(hu)聯網+農(nong)(nong)業(ye)”高標(biao)準種植(zhi)示(shi)范基地的農(nong)(nong)業(ye)合作社、種植(zhi)大(da)戶代表(biao)、包保干部和農(nong)(nong)民創業(ye)典型代表(biao)共(gong)7000多人在分會(hui)場(chang)參加會(hui)議。
